YouTube-based beauty guru Patrick Starr has teamed up with MAC cosmetics to offer both men and women a 12-piece collection that promises to enhance their natural beauty.
The former MAC employee turned YouTube sensation who has worked with celebrities like Kim Kardashian and Rihanna, is offering consumers the opportunity to perfect a red carpet look from the convenience of their own home. Although little is known about the exciting collaboration, fans have been assured through a short preview video that Starr will be debuting a sparkling finishing powder, which complements all skintones.
The campaign's current advertising boasts an expected amount of glitter, which comes as no surprise to fans of the dynamic makeup artist.
Key Themes Behind This Trend
- Youtube Beauty Gurus
- Opportunity for beauty brands to collaborate with popular YouTube beauty gurus to create exclusive cosmetic collections.
- Celebrity Collaborations
- Opportunity for cosmetic brands to partner with celebrities to create limited-edition makeup collections.
- Customizable Makeup
- Opportunity for cosmetic brands to develop customizable cosmetics that can be personalized to suit individual needs and preferences.
Where This Applies
- Beauty
- Opportunity for beauty brands to collaborate with popular YouTube beauty gurus to create exclusive cosmetic collections.
- Entertainment
- Opportunity for makeup brands to collaborate with celebrities to create limited-edition makeup collections.
- Technology
- Opportunity for cosmetic brands to leverage technology to develop customizable cosmetics that can be personalized to suit individual needs and preferences.
