On her personal Instagram account, artist FKA twigs is now introducing an exclusive social media magazine called 'AVANTgarden' that exists entirely within a single post.
Earlier this year, Instagram added a slideshow feature that now makes it possible for users to upload up to 10 images with a single post. The first issue of FKA twigs' AVANTgarden takes advantage of this format, using a series of images to explore "roots, shock and beauty" through black culture and hair, creating a hybrid of blog and editorial content.
Although AVANTgarden has only just been introduced, FKA twigs states that: "I would love to make it into a physical thing eventually, or it can be put in a gallery, or it can be on a website."
Image Credit: Instagram @fkatwigs
What Makes This Trend Stand Out
- Social Media Magazines
- Exploring creative ways to use Instagram's features for publishing short-form, interactive magazine-style content.
- Hybrid Blog-editorial Content
- Blending blog and editorial content in a multimedia format that leverages social media platforms for distribution and engagement.
- Miniature Magazine Issues
- Challenging traditional notions of a magazine format by delivering complete editorial themes within a single social media post.
Sectors Adopting This
- Publishing
- Opportunity to create innovative digital content that uses social media as a distribution and engagement channel.
- Art
- Exploring ways to create and showcase innovative multimedia content that challenges traditional notions of art, content, and format.
- Marketing
- Exploring new ways to use social media platforms for content marketing and brand storytelling, using creative, interactive content formats.
