Secondary Social Media Features

Instagram is Rolling out the Flipside Feature On User Profiles

Instagram is introducing a new alternative feature to its users dubbed 'Flipside.' which is similar to the concept of 'finstas.' The platform creates the feature to allow its users to form a secondary photo grid that only a select amount of friends will be able to view and interact with.

This is not a new concept as the platform already has options to limit audiences such as the 'close friends' on Stories. Previously, in November of last year, the social media platform rolled out the option to share grid posts with 'close friends' to breach beyond the stories option. Flipside offers a very similar thing as users create distinct lists of friends to add to their 'flipside'

Image Credit: Getty Images

Alternative Social Media Features
Instagram is rolling out a new feature called 'Flipside' that allows users to create a secondary photo grid for select friends.
Limited Audience Options
Instagram's 'Flipside' feature builds on the concept of 'close friends' by offering users the ability to create distinct lists of friends.
Personalized Content Sharing
With the introduction of 'Flipside,' Instagram enables users to share content with a select group of friends, similar to the concept of 'finstas'.

Sectors Adopting This

Social Media
The introduction of 'Flipside' showcases the ongoing evolution of social media platforms and their commitment to providing alternative features for users.
Digital Content Sharing
The 'Flipside' feature presents new opportunities for businesses operating in the digital content sharing industry to explore innovative ways of engaging with audiences.
Friendship-based Platforms
Platforms like Instagram's 'Flipside' highlight the potential for friendship-based social media platforms to disrupt traditional social media models by offering more personalized and exclusive experiences.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 23%
Freshness 24%