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Top 100 Social Media Trends for 2018

From Influencer Campaigns to Social Media-Friendly Designs

— January 28, 2018 — Social Media
Social media trends in 2018 will feature the continued dominance of influencers in the marketing world, as well as the influence of social media in regards to how brands design and curate their products or collections.

Social media influencers have unsurprisingly taken over the youth and young adult-oriented marketing industry in the past year, and this will continue into the new year. Examples include Brooklinen's crowdsourced pet influencer campaign, and the Yiwu, China-based Yiwu Industrial & Commercial College, which teaches students how to conduct themselves on social media.

The rise of social media has also brought out brands' creativity in new and innovative ways, with aesthetically beautiful products being a huge focus when brands or individuals are curating their personal identities. The trend of social media-friendly aesthetics will continue into 2018 as more brands recognize the power of "going viral."
7.3
Score
Popularity
Activity
Freshness
100
Selfie Security Measures
Selfie Security Measures
The Face Captcha on Facebook Utilizes Facial Detection Technology
<
99
Social Personality Pop-Ups
Social Personality Pop-Ups
The New Facebook 'Did You Know' Feature Asks Users Fun Questions
<
98
Selfie-Remixing Messaging Features
Selfie-Remixing Messaging Features
Instagram Direct's Remix Tool Lets You Edit Your Friends' DMs
<
97
Data-Driven Social Management Tools
Data-Driven Social Management Tools
SocialFlow Uses Data to Determine Best Social Media Practices
<
96
Facial-Recognition Social Sites
Facial-Recognition Social Sites
'Polygram' Registers and Records Users' Facial Reactions
<
95
Content-Recognizing Filters
Content-Recognizing Filters
The New Snapchat Filters Could Open Up New Advertising Avenues
<
94
Streamlined Content Creator Tools
Streamlined Content Creator Tools
The Facebook Creator App Helps Users Create Original Content
<
93
Social Media Aggregation Apps
Social Media Aggregation Apps
'Thread Reader' Collects Tweetstorms Into a Single Page
<
92
Music-Streaming Site Podcast Ads
Music-Streaming Site Podcast Ads
Spotify Will Push Podcast Content in a New Marketing Strategy
<
91
Conversational Content-Sharing Bots
Conversational Content-Sharing Bots
Consumers Can Interact with Pinterest on Facebook Messenger
<
90
Hateful Comment-Based Donations
Hateful Comment-Based Donations
Troll Tax Turns Hateful Social Media Conversations into Donations
<
89
AI Social Media Assistants
AI Social Media Assistants
Content Marketing Assistant Brand Climber Uses Machine Learning
<
88
Kid-Safe Chat Messengers
Kid-Safe Chat Messengers
Facebook 'Messenger Kids' is a Chat Platform for Kids Under the Age of 13
<
87
30-Minute Social Media Shows
30-Minute Social Media Shows
Twitter and PopBuzz are Launching a Show Called #PopBuzzPresents
<
86
Crowdsourced Social Media Campaigns
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
<
85
Collaborative Makeup Guru Collections
Collaborative Makeup Guru Collections
ColourPop and Laura Lee Joined Forces to Create New Products
<
84
Social News Networks
Social News Networks
Bloomberg's 'TicToc' on Twitter is a 24-Hour Destination for News
<
83
Contextualized Social Media Updates
Contextualized Social Media Updates
Snapchat's 'Context Cards' Enable Real-World Discovery
<
82
Social Media Sports Shows
Social Media Sports Shows
#NFLBlitz is a Football Talk Show Airing Exclusively on Twitter
<
81
Social Profile-Sharing Beacons
Social Profile-Sharing Beacons
The 'FriendChip' Bluetooth Beacons Require No Configuration
<
80
Influencer Compatibility Platforms
Influencer Compatibility Platforms
Soulmates.ai Matches Brands with the a Social Media Influencer
<
79
Social Media Audit Platforms
Social Media Audit Platforms
Social Performance Management Startup Locowise Focuses on Reporting
<
78
Automated Social Media Managers
Automated Social Media Managers
ContentStudio Finds and Posts the Hottest Content for Sharing
<
77
Visual Content-Discovering Platforms
Visual Content-Discovering Platforms
Scopio Provides More Captivating User-Generated Images
<
76
Social Media Reaction Lamps
Social Media Reaction Lamps
The 'Political Lamp' Reacts to When Specified Users Tweet
<
75
Happiness-Recording Apps
Happiness-Recording Apps
The hiMo App for Mental Health Lets You Log Small Wins on a Daily Basis
<
74
Mexican Beauty Influencer Collaborations
Mexican Beauty Influencer Collaborations
ColourPop Joined with iluvsarahii to Make a Holiday Line
<
73
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
<
72
Extravagant Food Crown Portraits
Extravagant Food Crown Portraits
Lauren Hom's Images Creatively Feature Different Food Staples
<
71
Collaborative Social Media Apps
Collaborative Social Media Apps
The 'WeClip' Collaboration Platform Involves Everyone
<
70
Automated Social Marketing Services
Automated Social Marketing Services
Startup Foll. Provides Smart Twitter Automation and Marketing
<
69
Meme-Inspired Money Pouches
Meme-Inspired Money Pouches
MAAD Creatives Redesigned Chinese Red Packets for Young Audiences
<
68
Urban Cereal Cafes
Urban Cereal Cafes
Kellogg's Cereal Cafe Has Opened a Permanent Space in NYC's Union Square
<
67
Seamless Social Media Storytelling
Seamless Social Media Storytelling
Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
<
66
Social Media Coloring Books
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
<
65
Artistic Smoothie Bowls
Artistic Smoothie Bowls
Rachel Lorton Turns Smoothie Bowls into a Vibrant Art Form
<
64
Millennial-Targeted Airlines
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
<
63
Designer Male Rompers
Designer Male Rompers
The ReeRomp is Reebok's Take on the Internet Famous Male Romper
<
62
Photography's Social Media Evolution
Photography's Social Media Evolution
Fujifilm Photographer Kael Rebick Discuses Industry Changes
<
61
Connected Eyeglass Experiences
Connected Eyeglass Experiences
The Snapbots at Westfield Encourage Trials of Snap's Spectacles
<
60
Influencer Business Management Apps
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
<
59
Predictive Social Media Aids
Predictive Social Media Aids
'LikelyAI' Will Predict the Popularity of Your Instagram Posts
<
58
Baby Boomer Beauty Vlogs
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
<
57
Social Media Drones
Social Media Drones
After Launching Spectacles, Snap is Creating the Snap Drone
<
56
Social Media Color Palettes
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
<
55
Stress-Relieving Coloring Campaigns
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
<
54
Political Social Media Comparisons
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
<
53
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
52
Online Dating Meet-Up Spaces
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
<
51
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
50
Shoppable Makeover Webseries
Shoppable Makeover Webseries
Amazon's New Home Makeover Show, 'Overhaul,' Will Feature YouTubers
<
49
Foodie Fashion Photography
Foodie Fashion Photography
Kelsey Mcclellan's Series Shows Clothing with Matching Food Products
<
48
Meme-Inspired Limited-Edition Candies
Meme-Inspired Limited-Edition Candies
The Limited-Edition All-Pink Starburst Packs are a Fan Fave
<
47
Bouquet-Themed Vegan Cakes
Bouquet-Themed Vegan Cakes
The Culinary Dots Brand Offers Ethereal Floral Cakes
<
46
Rainbow-Inspired Lofts
Rainbow-Inspired Lofts
This LA Home Has Been Transformed Using a Vibrant Rainbow Color Scheme
<
45
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
44
Influencer Marketing Platforms
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
<
43
Pet Influencer Linen Campaigns
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
<
42
Smart Selfie Sticker Apps
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
<
41
Social Media-Inspired Signage
Social Media-Inspired Signage
'Signs of the Times' Introduces Internet-Like Suggestions Offline
<
40
Anti-Social Media Apps
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
<
39
Social Media Video Festivals
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
<
38
Meme Adoption Campaigns
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
<
37
Philanthropic Puberty Campaigns
Philanthropic Puberty Campaigns
Celebs are Posting Awkward Teenage Photos for Puerto Rico Relief
<
36
Inclusive Emoji Updates
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
<
35
Sneaker-Branded Rooftops
Sneaker-Branded Rooftops
The Nike Roof Features the Iconic Swoosh on Top of Its NYC Headquarters
<
34
IRL Social Media Filters
IRL Social Media Filters
These Printable Snapchat Filters From Bespoke Bride are Party-Ready
<
33
Designer Millennial-Inspired Lookbooks
Designer Millennial-Inspired Lookbooks
Dolce and Gabbana Launched 'The New Renaissance'
<
32
Fidget Spinner Bath Bombs
Fidget Spinner Bath Bombs
The Lush Bubble Spinner is Meant to be the Ultimate Relaxation Device
<
31
Social Media Vending Machines
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
<
30
Social Media-Style Magazine Covers
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
<
29
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
28
Influencer-Approved Cafe Popups
Influencer-Approved Cafe Popups
Nespresso's 'Creatista' Popup Boasts Instagrammable Elements
<
27
Influencer-Designed Eyewear Campaigns
Influencer-Designed Eyewear Campaigns
The New Linda Farrow Campaign Features Digital Influencers
<
26
Ice Cream Photography Pop-Ups
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
<
25
Flowery Java Art Pieces
Flowery Java Art Pieces
La Fee De Fleur Turns Morning Coffee Into Elegant Floral Arrangements
<
24
Puppy Proposal Photoshoots
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
<
23
Social Media Restaurant Kits
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
<
22
Coffee-Filled Dessert Cones
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
<
21
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
20
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
19
Candid Youth Editorials
Candid Youth Editorials
Numéro Homme's Nuit Americaine Series Features Luka Sabbat
<
18
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
17
Photogenic Decorated Desserts
Photogenic Decorated Desserts
Coisof Created a Soft Serve Treat with Instagram Users in Mind
<
16
Daring Celebrity Runway Shows
Daring Celebrity Runway Shows
Rihanna's Fenty X Puma Show Featured Motorbikes and Pink Mountains
<
15
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
<
14
Viral Adulthood Memes
Viral Adulthood Memes
'100daysofadulting' Makes Funny Memes on Navigating Adulthood
<
13
Social Media Sneaker Sales
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
<
12
Social Augmented Reality Devices
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
<
11
Masterful Latte Art
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
<
10
Celebrity Furniture Collections
Celebrity Furniture Collections
Terry Crews is Debuting a Line of Egyptian-Inspired Furniture
<
9
360-Degree Selfie Devices
360-Degree Selfie Devices
The Wefie Camera is Like a Technology-Infused Selfie Stick
<
8
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
<
7
Immersive Ice Cream Museums
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
<
6
Social Media-Inspired Terrarium Shops
Social Media-Inspired Terrarium Shops
'London Terrariums' Store Was Inspired by an Instagram Post
<
5
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
4
Social Media-Inspired Dog Toys
Social Media-Inspired Dog Toys
Barkshop's 'Lights Camera Bark' Collection is Photogenic
<
3
Millennial-Inspired Furniture
Millennial-Inspired Furniture
'Les Basic' Was Designed to Suit Millennials' Lifestyles
<
2
Mini Social Media Cameras
Mini Social Media Cameras
The Conceptual Snapchat 'Snapshot' Offers Impressive Functionalities
<
1
Meme-Inspired Fashion Ads
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
<