Ideas
Explore the world's #1 largest database of ideas and innovations, with 422,925 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 311,551 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 311,551 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 296,940 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,138 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 422,925 cutting edge ideas.

Top 100 Social Media Trends for 2018

From Influencer Campaigns to Social Media-Friendly Designs

— January 28, 2018 — Social Media
Social media trends in 2018 will feature the continued dominance of influencers in the marketing world, as well as the influence of social media in regards to how brands design and curate their products or collections.

Social media influencers have unsurprisingly taken over the youth and young adult-oriented marketing industry in the past year, and this will continue into the new year. Examples include Brooklinen's crowdsourced pet influencer campaign, and the Yiwu, China-based Yiwu Industrial & Commercial College, which teaches students how to conduct themselves on social media.

The rise of social media has also brought out brands' creativity in new and innovative ways, with aesthetically beautiful products being a huge focus when brands or individuals are curating their personal identities. The trend of social media-friendly aesthetics will continue into 2018 as more brands recognize the power of "going viral."
6.4
Score
Popularity
Activity
Freshness
100
Selfie Security Measures
Selfie Security Measures
The Face Captcha on Facebook Utilizes Facial Detection Technology
<
99
Data-Driven Social Management Tools
Data-Driven Social Management Tools
SocialFlow Uses Data to Determine Best Social Media Practices
<
98
Social Personality Pop-Ups
Social Personality Pop-Ups
The New Facebook 'Did You Know' Feature Asks Users Fun Questions
<
97
Facial-Recognition Social Sites
Facial-Recognition Social Sites
'Polygram' Registers and Records Users' Facial Reactions
<
96
Selfie-Remixing Messaging Features
Selfie-Remixing Messaging Features
Instagram Direct's Remix Tool Lets You Edit Your Friends' DMs
<
95
Streamlined Content Creator Tools
Streamlined Content Creator Tools
The Facebook Creator App Helps Users Create Original Content
<
94
Music-Streaming Site Podcast Ads
Music-Streaming Site Podcast Ads
Spotify Will Push Podcast Content in a New Marketing Strategy
<
93
AI Social Media Assistants
AI Social Media Assistants
Content Marketing Assistant Brand Climber Uses Machine Learning
<
92
Kid-Safe Chat Messengers
Kid-Safe Chat Messengers
Facebook 'Messenger Kids' is a Chat Platform for Kids Under the Age of 13
<
91
30-Minute Social Media Shows
30-Minute Social Media Shows
Twitter and PopBuzz are Launching a Show Called #PopBuzzPresents
<
90
Hateful Comment-Based Donations
Hateful Comment-Based Donations
Troll Tax Turns Hateful Social Media Conversations into Donations
<
89
Social Media Aggregation Apps
Social Media Aggregation Apps
'Thread Reader' Collects Tweetstorms Into a Single Page
<
88
Content-Recognizing Filters
Content-Recognizing Filters
The New Snapchat Filters Could Open Up New Advertising Avenues
<
87
Conversational Content-Sharing Bots
Conversational Content-Sharing Bots
Consumers Can Interact with Pinterest on Facebook Messenger
<
86
Social News Networks
Social News Networks
Bloomberg's 'TicToc' on Twitter is a 24-Hour Destination for News
<
85
Collaborative Makeup Guru Collections
Collaborative Makeup Guru Collections
ColourPop and Laura Lee Joined Forces to Create New Products
<
84
Social Media Sports Shows
Social Media Sports Shows
#NFLBlitz is a Football Talk Show Airing Exclusively on Twitter
<
83
Crowdsourced Social Media Campaigns
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
<
82
Contextualized Social Media Updates
Contextualized Social Media Updates
Snapchat's 'Context Cards' Enable Real-World Discovery
<
81
Social Profile-Sharing Beacons
Social Profile-Sharing Beacons
The 'FriendChip' Bluetooth Beacons Require No Configuration
<
80
Automated Social Media Managers
Automated Social Media Managers
ContentStudio Finds and Posts the Hottest Content for Sharing
<
79
Influencer Compatibility Platforms
Influencer Compatibility Platforms
Soulmates.ai Matches Brands with the a Social Media Influencer
<
78
Social Media Audit Platforms
Social Media Audit Platforms
Social Performance Management Startup Locowise Focuses on Reporting
<
77
Visual Content-Discovering Platforms
Visual Content-Discovering Platforms
Scopio Provides More Captivating User-Generated Images
<
76
Social Media Reaction Lamps
Social Media Reaction Lamps
The 'Political Lamp' Reacts to When Specified Users Tweet
<
75
Happiness-Recording Apps
Happiness-Recording Apps
The hiMo App for Mental Health Lets You Log Small Wins on a Daily Basis
<
74
Collaborative Social Media Apps
Collaborative Social Media Apps
The 'WeClip' Collaboration Platform Involves Everyone
<
73
Seamless Social Media Storytelling
Seamless Social Media Storytelling
Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
<
72
Meme-Inspired Money Pouches
Meme-Inspired Money Pouches
MAAD Creatives Redesigned Chinese Red Packets for Young Audiences
<
71
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
<
70
Automated Social Marketing Services
Automated Social Marketing Services
Startup Foll. Provides Smart Twitter Automation and Marketing
<
69
Urban Cereal Cafes
Urban Cereal Cafes
Kellogg's Cereal Cafe Has Opened a Permanent Space in NYC's Union Square
<
68
Millennial-Targeted Airlines
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
<
67
Designer Male Rompers
Designer Male Rompers
The ReeRomp is Reebok's Take on the Internet Famous Male Romper
<
66
Extravagant Food Crown Portraits
Extravagant Food Crown Portraits
Lauren Hom's Images Creatively Feature Different Food Staples
<
65
Connected Eyeglass Experiences
Connected Eyeglass Experiences
The Snapbots at Westfield Encourage Trials of Snap's Spectacles
<
64
Artistic Smoothie Bowls
Artistic Smoothie Bowls
Rachel Lorton Turns Smoothie Bowls into a Vibrant Art Form
<
63
Predictive Social Media Aids
Predictive Social Media Aids
'LikelyAI' Will Predict the Popularity of Your Instagram Posts
<
62
Social Media Coloring Books
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
<
61
Mexican Beauty Influencer Collaborations
Mexican Beauty Influencer Collaborations
ColourPop Joined with iluvsarahii to Make a Holiday Line
<
60
Photography's Social Media Evolution
Photography's Social Media Evolution
Fujifilm Photographer Kael Rebick Discuses Industry Changes
<
59
Influencer Business Management Apps
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
<
58
Social Media Drones
Social Media Drones
After Launching Spectacles, Snap is Creating the Snap Drone
<
57
Shoppable Makeover Webseries
Shoppable Makeover Webseries
Amazon's New Home Makeover Show, 'Overhaul,' Will Feature YouTubers
<
56
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
55
Online Dating Meet-Up Spaces
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
<
54
Stress-Relieving Coloring Campaigns
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
<
53
Baby Boomer Beauty Vlogs
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
<
52
Social Media Color Palettes
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
<
51
Foodie Fashion Photography
Foodie Fashion Photography
Kelsey Mcclellan's Series Shows Clothing with Matching Food Products
<
50
Anti-Social Media Apps
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
<
49
Rainbow-Inspired Lofts
Rainbow-Inspired Lofts
This LA Home Has Been Transformed Using a Vibrant Rainbow Color Scheme
<
48
Social Media-Inspired Signage
Social Media-Inspired Signage
'Signs of the Times' Introduces Internet-Like Suggestions Offline
<
47
Influencer Marketing Platforms
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
<
46
Smart Selfie Sticker Apps
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
<
45
Bouquet-Themed Vegan Cakes
Bouquet-Themed Vegan Cakes
The Culinary Dots Brand Offers Ethereal Floral Cakes
<
44
Social Media Video Festivals
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
<
43
Political Social Media Comparisons
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
<
42
Pet Influencer Linen Campaigns
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
<
41
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
40
Meme-Inspired Limited-Edition Candies
Meme-Inspired Limited-Edition Candies
The Limited-Edition All-Pink Starburst Packs are a Fan Fave
<
39
Philanthropic Puberty Campaigns
Philanthropic Puberty Campaigns
Celebs are Posting Awkward Teenage Photos for Puerto Rico Relief
<
38
Inclusive Emoji Updates
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
<
37
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
36
Sneaker-Branded Rooftops
Sneaker-Branded Rooftops
The Nike Roof Features the Iconic Swoosh on Top of Its NYC Headquarters
<
35
Designer Millennial-Inspired Lookbooks
Designer Millennial-Inspired Lookbooks
Dolce and Gabbana Launched 'The New Renaissance'
<
34
Fidget Spinner Bath Bombs
Fidget Spinner Bath Bombs
The Lush Bubble Spinner is Meant to be the Ultimate Relaxation Device
<
33
IRL Social Media Filters
IRL Social Media Filters
These Printable Snapchat Filters From Bespoke Bride are Party-Ready
<
32
Meme Adoption Campaigns
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
<
31
Social Media-Style Magazine Covers
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
<
30
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
29
Social Media Vending Machines
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
<
28
Flowery Java Art Pieces
Flowery Java Art Pieces
La Fee De Fleur Turns Morning Coffee Into Elegant Floral Arrangements
<
27
Ice Cream Photography Pop-Ups
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
<
26
Influencer-Designed Eyewear Campaigns
Influencer-Designed Eyewear Campaigns
The New Linda Farrow Campaign Features Digital Influencers
<
25
Puppy Proposal Photoshoots
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
<
24
Social Media Restaurant Kits
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
<
23
Coffee-Filled Dessert Cones
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
<
22
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
21
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
20
Candid Youth Editorials
Candid Youth Editorials
Numéro Homme's Nuit Americaine Series Features Luka Sabbat
<
19
Influencer-Approved Cafe Popups
Influencer-Approved Cafe Popups
Nespresso's 'Creatista' Popup Boasts Instagrammable Elements
<
18
Photogenic Decorated Desserts
Photogenic Decorated Desserts
Coisof Created a Soft Serve Treat with Instagram Users in Mind
<
17
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
16
Daring Celebrity Runway Shows
Daring Celebrity Runway Shows
Rihanna's Fenty X Puma Show Featured Motorbikes and Pink Mountains
<
15
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
<
14
Social Media Sneaker Sales
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
<
13
Social Augmented Reality Devices
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
<
12
Masterful Latte Art
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
<
11
Viral Adulthood Memes
Viral Adulthood Memes
'100daysofadulting' Makes Funny Memes on Navigating Adulthood
<
10
Celebrity Furniture Collections
Celebrity Furniture Collections
Terry Crews is Debuting a Line of Egyptian-Inspired Furniture
<
9
360-Degree Selfie Devices
360-Degree Selfie Devices
The Wefie Camera is Like a Technology-Infused Selfie Stick
<
8
Social Media-Inspired Terrarium Shops
Social Media-Inspired Terrarium Shops
'London Terrariums' Store Was Inspired by an Instagram Post
<
7
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
<
6
Immersive Ice Cream Museums
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
<
5
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
4
Mini Social Media Cameras
Mini Social Media Cameras
The Conceptual Snapchat 'Snapshot' Offers Impressive Functionalities
<
3
Social Media-Inspired Dog Toys
Social Media-Inspired Dog Toys
Barkshop's 'Lights Camera Bark' Collection is Photogenic
<
2
Meme-Inspired Fashion Ads
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
<
1
Millennial-Inspired Furniture
Millennial-Inspired Furniture
'Les Basic' Was Designed to Suit Millennials' Lifestyles
<