Social media trends in 2018 will feature the continued dominance of influencers in the marketing world, as well as the influence of social media in regards to how brands design and curate their products or collections.
Social media influencers have unsurprisingly taken over the youth and young adult-oriented marketing industry in the past year, and this will continue into the new year. Examples include Brooklinen's crowdsourced pet influencer campaign, and the Yiwu, China-based Yiwu Industrial & Commercial College, which teaches students how to conduct themselves on social media.
The rise of social media has also brought out brands' creativity in new and innovative ways, with aesthetically beautiful products being a huge focus when brands or individuals are curating their personal identities. The trend of social media-friendly aesthetics will continue into 2018 as more brands recognize the power of "going viral."
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
