Twitter is continuing to expand the live video content available through its platform, and #NFLBlitz is another step in that direction. The football talk show, which is produced by the NFL Network, will air exclusively on Twitter every Monday and Thursday night, following those days' games, from the beginning of the season until the Super Bowl.
#NFLBlitz isn't the first show to stream on Twitter, nor is it the first show air exclusively on the social media platform. Other, smaller scale livestreaming shows have used the platform because of its interactive potential. However, the show is the first to be produced by a television network, and it shows the importance that the massive pro sports league places on online engagement. Compared to competitors like the NBA, the NFL has been slow to accept the value of social media, so #NFLBlitz is a step in the right direction.