September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.
The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.
7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 92%
Freshness 8%
