Top 50 Branding Trends in September

From Health-Promoting Campaigns to Sparkling Lollipop Sodas

— September 28, 2017 — Eco
September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.

The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.

7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
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Popularity
Activity
Freshness
50
Rideshare Ice Cream Giveaways
Rideshare Ice Cream Giveaways
Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
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49
Refined Boutique Chocolates
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
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48
Millennial Financial Advice Videos
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
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47
Explosive Candy-Filled Burritos
Explosive Candy-Filled Burritos
Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
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46
Rideshare-Ready Face Masks
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
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45
Contactless Ice Cream Trucks
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
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44
Beer-Based Cocktails
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
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43
Immersive IFE Headsets
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
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42
Memory-Boosting Supplements
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
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41
Stevia-Sweetened Craft Sodas
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
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40
Team-Themed Chip Bags
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
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39
Cheesy Pop-Up Restaurants
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
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38
Flamingo-Shaped Cocktail Cups
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
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37
Cookie-Flavored Halloween Candies
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
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36
Hybrid Hydration Drinks
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
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35
Trash Collection Dispensary Promotions
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
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34
Customized Blend Whiskeys
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
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33
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
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32
Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
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31
Toolbox-Inspired Wine Labels
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
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30
DIY Sheepskin Capes
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
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29
Minimalist Haircare Kits
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
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28
Beachy Homewear Collaborations
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
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27
Fresh Artisanal Ginger Sodas
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
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26
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
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25
Pop Star-Designed Handbags
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
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24
Solar Eclipse-Themed Doughnuts
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
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23
Old-Fashioned Fish Branding
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
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22
Episodic Fantasy Merchandise
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
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21
Sparkling Lollipop Sodas
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
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20
Left-Handed Soaps
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
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19
Jelly-Like Bath Bombs
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
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18
Minimalist Salad Bar Branding
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
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17
Health-Promoting Sugar Installments
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
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16
Festival Survival Kits
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
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15
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
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14
Informative Fountain Drink Cups
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
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13
Nostalgic Food Delivery Promotions
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
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12
Humorously Small Treat Trucks
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
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11
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
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10
Botanical Multi-Sensory Cocktails
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
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9
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
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8
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
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7
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
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6
DIY Eclipse-Viewing Goggles
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
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5
Emoticon Beverage Branding
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
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4
Color-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
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3
Sustainable Smartphone Packaging
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
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2
Luxurious Smart Wallet Packaging
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
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1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
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