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Top 50 Branding Trends in September

From Health-Promoting Campaigns to Sparkling Lollipop Sodas

— September 28, 2017 — Eco
September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.

The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.

7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
6.6
Score
Popularity
Activity
Freshness
50
Rideshare Ice Cream Giveaways
Rideshare Ice Cream Giveaways
Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
<
49
Refined Boutique Chocolates
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
<
48
Beer-Based Cocktails
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
<
47
Explosive Candy-Filled Burritos
Explosive Candy-Filled Burritos
Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
<
46
Millennial Financial Advice Videos
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
<
45
Contactless Ice Cream Trucks
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
<
44
Rideshare-Ready Face Masks
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
<
43
Immersive IFE Headsets
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
<
42
Flamingo-Shaped Cocktail Cups
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
<
41
Memory-Boosting Supplements
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
<
40
Team-Themed Chip Bags
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
<
39
Stevia-Sweetened Craft Sodas
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
<
38
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
37
Cheesy Pop-Up Restaurants
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
<
36
Trash Collection Dispensary Promotions
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
<
35
Cookie-Flavored Halloween Candies
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
<
34
Customized Blend Whiskeys
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
<
33
Hybrid Hydration Drinks
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
<
32
Toolbox-Inspired Wine Labels
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
<
31
Minimalist Haircare Kits
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
<
30
Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
<
29
Fresh Artisanal Ginger Sodas
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
<
28
Pop Star-Designed Handbags
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
<
27
Beachy Homewear Collaborations
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
<
26
DIY Sheepskin Capes
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
<
25
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
24
Sparkling Lollipop Sodas
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
<
23
Solar Eclipse-Themed Doughnuts
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
<
22
Left-Handed Soaps
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
<
21
Episodic Fantasy Merchandise
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
<
20
Old-Fashioned Fish Branding
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
<
19
Jelly-Like Bath Bombs
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
<
18
Minimalist Salad Bar Branding
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
<
17
Health-Promoting Sugar Installments
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
<
16
Festival Survival Kits
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
<
15
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
<
14
Humorously Small Treat Trucks
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
<
13
Informative Fountain Drink Cups
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
<
12
Nostalgic Food Delivery Promotions
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
<
11
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
<
10
Botanical Multi-Sensory Cocktails
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
<
9
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
8
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
<
7
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
<
6
DIY Eclipse-Viewing Goggles
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
<
5
Emoticon Beverage Branding
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
<
4
Sustainable Smartphone Packaging
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
<
3
Color-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
<
2
Luxurious Smart Wallet Packaging
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<