In partnership with bartenders across the UK, Czech beer brand Budweiser Budvar created a series of 'Hoptails' that have been crafted to show off the flavor, aroma and "nuances of beer brewing."
For the duration of a month, the participating bars will be featuring their Hoptails on the menu. For instance, the Victory Mansion in London created the 'Victory Plum Brew,' which boasts an unexpected mix of ingredients like lemon juice, plum sake, ginger syrup, plus chilli bitters, apple and the hoppy, malty beer.
As well as being able to order an expertly crafted Hoptail at participating bars across the UK, consumers may follow the video recipes shared on YouTube, as well as the written instructions shared through the Czech Stories website.
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