The new La Mer lotion is offered in unique interactive packaging that consumers can actually play with upon purchase.
The packaging, which was designed by La Mer and produced by MW Luxury Packaging, offers a design that is reminiscent of pinball machines. It comes with a silver ball that can be rolled around the blue, patterned "obstacles" that surround the La Mer lotion. The product itself is called the Moisturizing Matte Lotion, and provides moisture to the skin while ensuring it does not appear too oily on the skin.
This luxury product's interactive packaging ensures that younger consumers, who tend not to be the focus in marketing for luxury cosmetic products, are able to take interest in the La Mer lotion.
Key Themes Behind This Trend
- Interactive Packaging
- The rise of interactive packaging offers opportunities for brands to engage consumers in unique and memorable ways.
- Gamified Experiences
- The integration of gamified elements in product packaging taps into consumers' desire for fun and interactive experiences.
- Appealing to Younger Consumers
- Brands can benefit from targeting younger consumers by creating products and packaging that resonate with their preferences and interests.
Where This Applies
- Luxury Cosmetics
- Luxury cosmetic brands can differentiate themselves by incorporating interactive packaging that enhances the overall consumer experience.
- Packaging Design
- Packaging design companies have an opportunity to explore innovative and playful designs that capture consumers' attention and create a lasting impression.
- Skincare Industry
- The skincare industry can leverage interactive packaging to attract and engage younger consumers, who are often driven by novelty and unique experiences.
