The new La Mer lotion is offered in unique interactive packaging that consumers can actually play with upon purchase.
The packaging, which was designed by La Mer and produced by MW Luxury Packaging, offers a design that is reminiscent of pinball machines. It comes with a silver ball that can be rolled around the blue, patterned "obstacles" that surround the La Mer lotion. The product itself is called the Moisturizing Matte Lotion, and provides moisture to the skin while ensuring it does not appear too oily on the skin.
This luxury product's interactive packaging ensures that younger consumers, who tend not to be the focus in marketing for luxury cosmetic products, are able to take interest in the La Mer lotion.