These 2017 hair trends range from micellar water shampoo products to mobile hairstyling booths.
When looking at the year's best-selling products for cleaning and conditioning one's locks, standout include Keranique's moisturizing solution for thinning and dry hair. The brand's Deep Hydration Scalp Stimulating shampoo works to clean, soften, and strengthen tresses while also promoting hair growth in the process. Similarly, Farmaervas' The Urban Men collection features a three-in-one hair cleanser for men which is sourced from natural, beer-inspired ingredients like hops and barley.
When it comes to other products geared towards Millennial males, beard oil advent calendars and multi-functional trimmer tools speak to this demographic's growing demand for artisanal grooming supplies that help maintain a sleek facial hair style.
Other 2017 hair trends to note center around inclusive marketing with Pantene's 'Gold Series' campaign taking center stage. The empowering ad features the company's newest collection of products for Black women and celebrates the beauty of natural hair.
Our 2018 trend report counts down even more hair trends while exploring industries like fashion, beauty, and retail.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
