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Top 90 Hair Trends in 2017

From Micellar Water Shampoo Products to Mobile Hairstyling Booths

— January 28, 2018 — Fashion
These 2017 hair trends range from micellar water shampoo products to mobile hairstyling booths.

When looking at the year's best-selling products for cleaning and conditioning one's locks, standout include Keranique's moisturizing solution for thinning and dry hair. The brand's Deep Hydration Scalp Stimulating shampoo works to clean, soften, and strengthen tresses while also promoting hair growth in the process. Similarly, Farmaervas' The Urban Men collection features a three-in-one hair cleanser for men which is sourced from natural, beer-inspired ingredients like hops and barley.

When it comes to other products geared towards Millennial males, beard oil advent calendars and multi-functional trimmer tools speak to this demographic's growing demand for artisanal grooming supplies that help maintain a sleek facial hair style.

Other 2017 hair trends to note center around inclusive marketing with Pantene's 'Gold Series' campaign taking center stage. The empowering ad features the company's newest collection of products for Black women and celebrates the beauty of natural hair.

Our 2018 trend report counts down even more hair trends while exploring industries like fashion, beauty, and retail.
6.7
Score
Popularity
Activity
Freshness
100
Razor Protection Oils
Razor Protection Oils
BladeButter's RazorBooster Features Technology to Prolong Razor Sharpness
<
99
Curly Hair Sample Subscriptions
Curly Hair Sample Subscriptions
The Brand CurlKit Provides Hair Products for Black Women
<
98
Self-Cleaning Hair Trimmers
Self-Cleaning Hair Trimmers
The Panasonic Arc3 Cordless Razor Shaves Close without Cuts
<
97
Weightless Wave-Enhancing Sprays
Weightless Wave-Enhancing Sprays
The OUAI Wave Spray Can Be Used on Any Hair Type
<
96
Temporary Hair Highlighters
Temporary Hair Highlighters
label.m's Highlighting Toners Help to Create #ColourPopRoots
<
95
Clarifying Charcoal Shampoos
Clarifying Charcoal Shampoos
Drybar's 'On the Rocks' Introduces Charcoal-Infused Hair Cleansers
<
94
Mess-Free Root Touch-Ups
Mess-Free Root Touch-Ups
Madison Reed's New Product Camouflages Grey Roots in Ten Minutes
<
93
Afro-Specific Foaming Dry Shampoos
Afro-Specific Foaming Dry Shampoos
Zerreau Towel Off Shampoo Was Formulated to Suit All Hair Types
<
92
Hair Buildup Micellar Serums
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
<
91
Sacred Beauty Elixirs
Sacred Beauty Elixirs
Anese' 'Bless this Mess' Elixir Boasts Real Holy Water as an Ingredient
<
90
SPF Scalp Treatments
SPF Scalp Treatments
The Nioxin System Four Treatment Protects the Hair and Scalp
<
89
Inclusive Celebratory Hair Ads
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
<
88
Lightweight Leave-In Conditioning Waters
Lightweight Leave-In Conditioning Waters
Philip B.'s 'Weightless Conditioning Water' Hydrates Hair
<
87
Style-Extending Hair Sprays
Style-Extending Hair Sprays
The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers
<
86
Matcha-Based Hair Masks
Matcha-Based Hair Masks
This DevaCurl Conditioning Mask Intensely Hydrates the Hair
<
85
Chamber Blow Dryers
Chamber Blow Dryers
Revlon's 360 Surround Styler Features a Unique Air Chamber to Surround Hair
<
84
Moisturizing Hair Fragrances
Moisturizing Hair Fragrances
The Tocca Hair Fragrance Collection Was Designed to Keep Hair Fresh
<
83
Sea Salt-Based Shampoos
Sea Salt-Based Shampoos
This Christophe Robin Scrub Was Formulated for the Hair
<
82
Protective Hair Perfumes
Protective Hair Perfumes
This Sachajuan Hair Fragrance Shields Hair from Harmful UV Rays
<
81
Mobile Hairstyling Pods
Mobile Hairstyling Pods
'Chop Chop London' Offers Accessible, Inclusive Haircuts for All
<
80
Masculine Beard Product Branding
Masculine Beard Product Branding
Barbos Care Products for Men are Emblazoned with a Dapper Canine
<
79
Dry Shampoo Fragrances
Dry Shampoo Fragrances
Colab's Scented Dry Shampoo is Now Available at Boots In-Store and Online
<
78
Jelly Curl Enhancers
Jelly Curl Enhancers
OUAI's Curl Jelly Enhances, Defines and Protects Curls
<
77
Walnut Scalp Scrubs
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
<
76
Brow-Building Fiber Makeup
Brow-Building Fiber Makeup
Topipik Offers a Kit Designed to Enhance Eyebrows in a Natural Way
<
75
Inclusive Haircare Products
Inclusive Haircare Products
All of CUE BEAUTY's Hair Products Work on Different Textures
<
74
Whiskey-Scented Dry Shampoos
Whiskey-Scented Dry Shampoos
This Hair Product from Elizabeth and James Smells Like Bourbon
<
73
Vlogger Hairstyling Kits
Vlogger Hairstyling Kits
Bellami Hair x Grav3yardGirl Launched a Collection of Hot Hair Tools
<
72
Frizz Control Hair Sheets
Frizz Control Hair Sheets
The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair
<
71
Color-Correcting Hair Kits
Color-Correcting Hair Kits
Kérastase Reflection Chromatique Helps to Maintain Hair Color at Home
<
70
Pre-Shampoo Scrub Treatments
Pre-Shampoo Scrub Treatments
Biolage Offers a Scrub That Treats Users Hair and Scalps
<
69
Beard Oil Advent Calendars
Beard Oil Advent Calendars
This Unique Christmas Countdown Provides 24 Days of Grooming Gifts
<
68
Clay-Based Shampoos
Clay-Based Shampoos
The New Christophe Robin Seeks to Boost Volume in Hair
<
67
Latina Hair-Embracing Campaigns
Latina Hair-Embracing Campaigns
Dove Partnered With Celebrities for its 'Love Your Hair' Campaign
<
66
Hydrating Pre-Shower Hair Balms
Hydrating Pre-Shower Hair Balms
Bumble and bumble's Invisible Oil Leaves Hair Feeling Soft
<
65
Luxurious Beard Jewelry
Luxurious Beard Jewelry
Krato Unveiled a Limited-Edition Collection of Beard Jewels
<
64
Afro-Specific Hair Apps
Afro-Specific Hair Apps
The UnBeweavable Hair App Finds Hairdressers for Women of Color
<
63
Daytime Hair Repair Products
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
<
62
Hair Growth-Stimulating Shampoos
Hair Growth-Stimulating Shampoos
Keranique Offers a Moisturizing Shampoo for Thinning Hair
<
61
Vinegar-Based Scalp Scrubs
Vinegar-Based Scalp Scrubs
dpHUE Offers an Effective Apple Cider Vinegar Scrub for the Scalp
<
60
Moisturizing Multipurpose Oils
Moisturizing Multipurpose Oils
This Hair and Body Oil is Able to Resolve Both Hair and Skin Issues
<
59
Wedding Day Blowouts
Wedding Day Blowouts
Drybar & Zola Teamed Up to Bring Hairstyles to Wedding Registries
<
58
Basil-Based Hair Care Collections
Basil-Based Hair Care Collections
Basil Element is an All-Natural Drug Store Hair Care Brand
<
57
Exfoliating Scalp Treatments
Exfoliating Scalp Treatments
Briogeo's Scalp Shampoo is Like a Scrub for One's Head
<
56
Anti-Aging Haircare Collections
Anti-Aging Haircare Collections
Kenra's Platinum Snail Collection Promises to Prolong Youthfulness
<
55
Curly Hair Care Collections
Curly Hair Care Collections
FORM is a New Hair Care Brand That Was Designed to Enhance Curls
<
54
Hop-Infused Haircare
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
<
53
Ayurvedic Exfoliating Shampoos
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
<
52
Frizz Control Hair Collections
Frizz Control Hair Collections
Lubricity Labs' Q-Shampoo and Q-Conditioner Feature Quinoa Proteins
<
51
Caffeinated Beard Oils
Caffeinated Beard Oils
Beardology's Coffee Beard Oil is Made with Just Brew Coffee Beans and Oil
<
50
Hair-Catching Vacuum Trimmers
Hair-Catching Vacuum Trimmers
The Philips Norelco Vacuum Beard Trimmer Catches Cut Hairs
<
49
Self-Heating Hair Masks
Self-Heating Hair Masks
Redken's Heated Hair Mask Comes in a Sachet That Heats Itself Upon Opening
<
48
AI-Infused Hair Coloring Apps
AI-Infused Hair Coloring Apps
Teleport Takes the Guesswork Out of Dyeing Your Hair
<
47
Beard-Specific Supplements
Beard-Specific Supplements
'Instabeard' is a Beard and Hair Growth Formula for Men
<
46
Charcoal-Infused Scalp Serums
Charcoal-Infused Scalp Serums
Briogeo's Scalp Revival Treatment Aims to Detoxify and Hydrate
<
45
Natural Brow-Thickening Serums
Natural Brow-Thickening Serums
VegaBROW Was Designed to Create Thicker and Fuller Eyebrows
<
44
Heated Paddle Hairbrushes
Heated Paddle Hairbrushes
Conair's Heated Brush for All Hair Types Tackles Frizz and Tangles
<
43
Texture-Specific Haircare Collections
Texture-Specific Haircare Collections
Virtue Labs' Quiz Creates a Tailored Maintenance Routine
<
42
In-Shower Hair Stylers
In-Shower Hair Stylers
This Product Styles Hair While Still in the Shower
<
41
Micellar Water-Based Shampoos
Micellar Water-Based Shampoos
The Clean Maniac Product Offers a Deep but Gentle Clean
<
40
Egyptian-Inspired Haircare Collections
Egyptian-Inspired Haircare Collections
The Mane Choice's Haircare Set Features Age-Old Remedies
<
39
Heat-Activated Hair Colors
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
<
38
Minimalist Haircare Kits
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
<
37
Customized Haircare Subscription Boxes
Customized Haircare Subscription Boxes
The Mane Crate Offers Products For Each Hair Type
<
36
Waterless Hair-Cleansing Foams
Waterless Hair-Cleansing Foams
Ouai Offers a Convenient Method of Cleaning Hair Without Washing It
<
35
Tailored Hairbrush Brands
Tailored Hairbrush Brands
BrushOpolis Helps Consumers Choose a Hairbrush Type Based on Their Hair
<
34
Pearl Protein Hair Masks
Pearl Protein Hair Masks
The Beach Babe Butter Masque Was Designed for Dry or Damaged Hair
<
33
NFC-Enabled Haircare Packaging
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
<
32
Shampoo-Conditioner Sprays
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
<
31
L-Shaped Curling Irons
L-Shaped Curling Irons
Hot Tools' CurlBar Promises to Help Style Hair with Less Arm Strain
<
30
Overnight Creamy Hair Masks
Overnight Creamy Hair Masks
Sephora's Hair Sleeping Mask Can Be Used For All Hair Types
<
29
Invisible Coil Hairbands
Invisible Coil Hairbands
The 'Invisibobble' Was Engineered to Be a "Traceless Hair Ring"
<
28
Vibrant Vegetable Hair Dyes
Vibrant Vegetable Hair Dyes
Lime Crime is Venturing into Hair Products with 'Unicorn Hair'
<
27
Affordable Micellar Water Shampoos
Affordable Micellar Water Shampoos
Herbal Essences Unveiled a Blue Ginger & Micellar Water Shampoo
<
26
Curated Curly Hair Subscriptions
Curated Curly Hair Subscriptions
My Curls Understood Delivers Products for Curly Hair After a Quiz
<
25
Effortless Gray-Away Shampoos
Effortless Gray-Away Shampoos
Control GX's Shampoo Permanently Reduces Gray Hair in Men
<
24
Personalized Hair Care Systems
Personalized Hair Care Systems
FORM Uses a Questionnaire to Determine an Individual's Needs
<
23
Crystal-Encrusted Hairdryers
Crystal-Encrusted Hairdryers
Prête's Swarovski Crystal Hairdryer Costs $10,000 USD
<
22
Minimalist Leave-In Hair Mists
Minimalist Leave-In Hair Mists
This Kit from Verb Haircare Helps to Tame Unruly Locks
<
21
Sophisticated Hair Care Packaging
Sophisticated Hair Care Packaging
REF Stockholm is a Hair Care Brand That Focuses on Simplicity
<
20
Elaborate Natural Hair Art
Elaborate Natural Hair Art
Laetitia KY Shares Impressive Sculptures That Make Use of Her Own Hair
<
19
Specialized Hair Supplements
Specialized Hair Supplements
Ouai's Supplements for Hair are Solutions for Thin, Dry or Oily Locks
<
18
Hair-Growth Tracking Apps
Hair-Growth Tracking Apps
The Hair Journal Helps Keep Track of the Health and Length of Tresses
<
17
Ultra-Modern Grooming Tools
Ultra-Modern Grooming Tools
The 'Beast' Grooming Tool Kit Handles All the Essentials for Guys
<
16
Hidden Pizza Hairstyles
Hidden Pizza Hairstyles
This Colorful Pizza Hair Head Shave Includes an Orange Ombre Crust
<
15
Curl-Specific Hair Dryers
Curl-Specific Hair Dryers
DevaCurl's Unique DevaDryer and DevaFuser Offers 360-Degree Airflow
<
14
Temperature-Setting Hair Dryers
Temperature-Setting Hair Dryers
'Dial' is a Reimagined Hair Dryer with Customizable Settings
<
13
Dry Shampoo Blotting Sheets
Dry Shampoo Blotting Sheets
Nunzio Saviano's Unique Haircare Sheets Control Oil and Frizz
<
12
Customized Hair Color Kits
Customized Hair Color Kits
eSalon's 'Made for You Custom Hair Color' is Made-to-Order
<
11
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
<
10
Facial Hair Galleries
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
<
9
Rainbow Hair Carvings
Rainbow Hair Carvings
Janine Ker's Colorful Hair Creations are Spotlighted Atop Short Cuts
<
8
Industrial Tokyo Salons
Industrial Tokyo Salons
Luck Out Hair Salon is a Space Inspired by the Experience of Brooklyn
<
7
Stylist-Designed Hair Accessories
Stylist-Designed Hair Accessories
Jen Atkin x Chloe+Isabel Hair Hardware Elevates Everyday Looks
<
6
Peek-a-Boo Highlighter Hair
Peek-a-Boo Highlighter Hair
Scotland's #BLOW Salon Reveals Bold Streaks of Hidden Hair Color
<
5
Color-Changing Hair Dyes
Color-Changing Hair Dyes
THEUNSEEN's Hair Dye Color Responds to Environmental Temperatures
<
4
Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
<
3
Augmented Reality Salons
Augmented Reality Salons
Saks Fifth Avenue's 'The Salon Project' Introduces Salons of the Future
<
2
At-Home Pastel Hair Dyes
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
<
1
Scent-Emitting Hair Dryers
Scent-Emitting Hair Dryers
The 'Delicious Dryer' is Equipped with Scent-Infused Cartridges
<