Since mainstream beauty brands and department stores do not often offer hair products that are suited to the hair types of women of color, these women must instead turn to brands like CurlKit to find products that suit their needs.
The brand offers a monthly subscription box at an affordable price that offers its users a series of sample-sized hair products from different brands. Consumers can test out these products and if they have the desired effects, can choose to buy the full size on their own. Products in the collection have, in the past, included ingredients such as argan oil, botanicals and fruits.
The fact that CurlKit specifically targets women of color ensures that it is able to set itself apart from the many other brands on the market.