These 2017 youth trends range from inclusive and empowering dolls to gender-fluid children's fashions.
As retailers embrace a more diverse approach to youth marketing, apparel, toys, and even educational materials are becoming less gender-biased and more open-minded. Products that embody this marketing evolution include Toca Boca's gender-neutral accessory collection, along with Kuen Tang's inclusive graphic novel which follows a main character who is living with a disability.
Other notable youth trends include playroom-inspired cinemas, and cruise excursions that encourage family bonding while catering to different age groups and niche interests.
When it comes to interactive retail, AR toy aisle apps like 'Play Chaser' by Toys "R" Us help draw in young consumers with the help of a virtual Geoffrey the Giraffe mascot while simultaneously offering product info for parents.
To learn more about Youth trends in the year ahead, deep dive into Trend Hunter's 2018 Trend Report and immerse yourself in our crowd-sourced research collection.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
