Millennial parents who went to pizza parties at a Chuck E. Cheese restaurant in their youth will be happy to know that the brand is revamping its image to make it more applicable for their newfound family lifestyle. The restaurant chain has focused on making the brand more appealing to Millennial parents who want to offer their offspring a more mature experience than what they had when they were growing up.
The Chuck E. Cheese restaurant rebranding consists of new seating areas, a dance floor, an overhauled arcade space and even an open kitchen where kids can watch the pizzas being made. The brand has said that it is looking to make the restaurant chain a treat for parents and kids alike to visit for birthday parties or simply a family night out.
Millennial Parent Restaurant Rebrandings
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Retractable Restaurant Extensions
Multi-Sensory Japanese Restaurants
In-Store Pizza Pick-Up Stations