With the modern trends in 2017, today's consumer is looking to invest in adaptable, multipurpose products that have the potential to add value to their lives, as well as remove the chaos and mundane chores from daily routines. This pattern is exemplified by a number of products that reimagine all aspects of the household, including everything from appliances to pet bowls.
As consumers are looking for greater assistance from streamlined smart home systems and voice-activated assistants, they are seeking the same level of convenience in everything from clothes-folding washing machines to multifunctional kitchen surface concepts like the 'Clean, Cut, Cook.'
In terms of aesthetics, consumers are favoring bold, leafy prints and instantly glamorous, highly photogenic combinations of marble and brass.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
