Pinch Food Design is now introducing the world to 'TWIST by Pinch,' an all-new full-service craft cocktail service division.
The innovative craft cocktail bar includes three different drink-making stations, including The Balon, which provides a unique way to pour decanted wine, Pour Over, which applies the popular method of making pour-over coffee to cocktails, and Marble Slab, which sees liquid roll over chiseled marble before making its way into a basin.
TWIST is set to be available as of March 2017, offering to enhance events with an imaginative and custom cocktail experience. It is promised that: "TWIST’s 'Activations' like the market cart, a seasonal, portable produce cart where cocktails are poured through French Presses and garnished with the market’s accessories, will raise the bar for catered events."
Key Themes Behind This Trend
- Craft Cocktail Services
- The introduction of 'TWIST by Pinch' showcases the increasing demand for craft cocktail services at catered events.
- Innovative Drink-making Stations
- The incorporation of unique drink-making stations like The Balon, Pour Over, and Marble Slab presents opportunities for disruptive innovations in the field of cocktail equipment and presentation.
- Imaginative Cocktail Experiences
- TWIST's 'Activations' such as the market cart offer a customizable and imaginative cocktail experience, highlighting the growing trend of experiential marketing in the beverage industry.
Where This Applies
- Event Catering
- The launch of 'TWIST by Pinch' presents a significant opportunity for event catering companies to elevate their offerings by incorporating creative craft cocktail services.
- Cocktail Equipment
- The introduction of unique drink-making stations in TWIST's craft cocktail service division creates a market for innovative cocktail equipment that enhances the cocktail-making process.
- Experiential Marketing
- TWIST's focus on providing imaginative and customizable cocktail experiences aligns with the growing trend of experiential marketing, offering beverage companies an opportunity to engage consumers in unique ways.
