The Drinkworks Home Bar Classic is a convenient new way to enjoy more than 40 high-quality cocktails at home with just the press of a button. The compact countertop system is perfectly portable and ready to move where it's needed most, be it the kitchen, the top of a bar or the outdoor patio for backyard barbecues and warm-weather entertaining.
In response to consumer demand, Drinkworks developed the Home Bar Classic to "fulfill the needs of even more consumers who are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences." The app-enabled connected system simplifies the whole process of making chilled drinks, especially since the Home Bar Classic works with Drinkworks Pods. These space-saving pods eliminate the need to keep a fully stocked bar at home, since they combine premium ingredients and alcohol.
Key Themes Behind This Trend
- Automated Home Bartending
- There is a disruptive innovation opportunity for a company to develop a more affordable home bartending system that combines automation with affordable alcohol and fresh ingredients.
- Smart Drink Pods
- A possible innovation opportunity would be to explore the possibility of using smart drink pods that can connect with mobile devices and sync data with other smart home devices.
- On-demand Luxury Drinks
- There is an opportunity to create a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience.
Where This Applies
- Home Appliances and Home Entertainment
- The advent of automated home bartending systems represents an opportunity for companies that manufacture home appliances and home entertainment systems to explore further integration possibilities.
- Alcoholic Beverages
- The development of smart drink pods that use premium ingredients could create new opportunities in the alcoholic beverages industry.
- Hospitality
- There is an opportunity in creating a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience in the hospitality industry.
