Proving an optimal opportunity for brands to engage with consumers face-to-face, these alcohol brand activations highlight the applications of experiential marketing in the drinking and entertainment sector.
Recently hosted in London, Campo Viejo's 'Fiesta de Color' was a vibrant pop-up bar that invited guests to take part in a variety of experiences that also served as an opportunity for product education. Inspired by the laid back nature of Spanish life in comparison to the work-life imbalance of London, the experience featured a 'Dare to Pair' session where attendees could experiment with envelope-pushing food pairings.
Also held in London, Chambord's Le Crown and Cactus pub was a three-day event celebrating the brand's French heritage with a stylized multi-tier space in Soho. Boasting a Bubble Bar where attendees can personalize their Chambord Royale cocktail, the summery activation is sure to inspire a few dedicated brand fans.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
