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45 Alcohol Brand Activations

From Virtual Vineyard Tours to Champagne Cocktail Pop-Ups

— July 18, 2017 — Marketing
Proving an optimal opportunity for brands to engage with consumers face-to-face, these alcohol brand activations highlight the applications of experiential marketing in the drinking and entertainment sector.

Recently hosted in London, Campo Viejo's 'Fiesta de Color' was a vibrant pop-up bar that invited guests to take part in a variety of experiences that also served as an opportunity for product education. Inspired by the laid back nature of Spanish life in comparison to the work-life imbalance of London, the experience featured a 'Dare to Pair' session where attendees could experiment with envelope-pushing food pairings.

Also held in London, Chambord's Le Crown and Cactus pub was a three-day event celebrating the brand's French heritage with a stylized multi-tier space in Soho. Boasting a Bubble Bar where attendees can personalize their Chambord Royale cocktail, the summery activation is sure to inspire a few dedicated brand fans.
6.9
Score
Popularity
Activity
Freshness
45
Instrumental Train Experiences
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
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44
Branded Barber Shop Activations
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
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43
VR Whiskey Tastings
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
<
42
Graffiti Brand Activations
Graffiti Brand Activations
Street Artists are Painting the Town for a Heineken Party
<
41
Summer-Centric Beer Activations
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
<
40
Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
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39
Virtual Vineyard Tours
Virtual Vineyard Tours
Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
<
38
College Town Tailgate Parties
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
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37
Cocktail-Inspired Ice Cream Parlors
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
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36
Alcohol-Infused Tennis Championships
Alcohol-Infused Tennis Championships
Pimm's and Wimbledon Celebrate the Tennis Tournament
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35
Urban Beach Bar Pop-Ups
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
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34
Pop-Up Brewery Shops
Pop-Up Brewery Shops
Shepherd Neame Launched a Brewery Inside a Shopping Center
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33
Pop-Up Beach Bars
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
<
32
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
31
Celebratory Italian Pop-Ups
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
<
30
Cozy Holiday Lounges
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
<
29
Pop-Up Rum Bars
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
<
28
Teleporting Pop-Ups
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
<
27
Black Christmas Shops
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
<
26
VR Gin Tours
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
<
25
Swedish Cider Lifestyle Pop-Ups
Swedish Cider Lifestyle Pop-Ups
The Rekorderlig Beautifully Swedish Roadshow is Touring the UK
<
24
Automotive Gin Bars
Automotive Gin Bars
'Gin and Bear It' Operates Out of a Classic Converted Car
<
23
Gold-Painted Pubs
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
<
22
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
<
21
Bespoke Wimbledon Beer Pop-Ups
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
<
20
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
<
19
Chocolate-Built Pop-Up Bars
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
<
18
Barrel-Honoring Whiskey Pop-Ups
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
<
17
Branded Pop-Up Chapel Bars
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
<
16
Beachside Bar Activations
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
<
15
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
<
14
Seasonal Beer Experiences
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
<
13
Botanical Gin Workshops
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
<
12
Temporary Supermarket Bars
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
<
11
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
<
10
Gin Garden Experiences
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
<
9
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
<
8
Surf Bar Pop-Ups
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
<
7
Summer Wine Brand Activations
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
<
6
Golf-Inspired Liqueur Pop-Ups
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
<
5
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<
4
Vault-Inspired Whiskey Pop-Ups
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
<
3
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
<
2
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
<
1
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<