The Stella Artois 'Give Beautifully' holiday campaign will include a series of activities at London's annual Broadgate skating rink. The headline sponsor for this year's skate, Stella Artois will host a pop-up bar at the Tasting Room, a large event space overlooking the seasonal ice rink. The Stella Artois 'Give Beautifully' holiday campaign also includes special gift packs and seasonal packaging.
The event serves as an educational marketing experience that allows consumers to learn about the best food pairing for each of the beer brand's offerings. The event will serve Stella Artois and Stella Artois Cidre, as well as mulled wine and coffee from the Gentleman's Barista. The food menu for the pop-up is artisan-themed and will feature shareable fondues, sliders, cured meats and seafood.