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20 Fragrance-Themed Retail Innovations

From Luxe Perfume Shop Pop-Ups to Temporary Scent Galleries

— July 15, 2016 — Business
These fragrance-themed retail innovations range from luxe perfume shop pop-ups to scent stores that double as an immersive gallery space. Synonymous with self-expression, fragrances defy one's sense of style and are known to change their properties when worn by different people.

While the luxury fragrance market was synonymous with traditional department stores or flagship boutiques in the past, it is now embracing more experiential methods of promotion in an attempt to appeal to a younger demographic. A great example of this shift is Habitat, a French company that opened Habitat Pure, its Parisian scent bar. The space allows visitors to sample its vast scent range before committing to a purchase. In addition to perfumes, the scent bar also carries candles, home sprays and essential oils that are available in four signature fragrances -- designed to fit all of one's lifestyle needs.

Those seeking quality on a budget are also gaining access to personalized scents with the help of mass retailers like Victoria's Secret whose in-store Fantasies Fragrance Studios offer customizable scents that don't break the bank.
6.8
Score
Popularity
Activity
Freshness
20
Scented Film Screenings
Scented Film Screenings
Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
<
19
Austere Artisan Fragrance Shops
Austere Artisan Fragrance Shops
The Byredo Shop in Soho is the Swedish Brand's First in the US
<
18
Retail Perfume Galleries
Retail Perfume Galleries
Lush Cosmetics and Studio Xag Created a Perfume Gallery Installation
<
17
Topographic Fragrance Displays
Topographic Fragrance Displays
PERCH Interactive Creates Digital Perfume Branding for Kiehl's
<
16
Social Pop-Up Shops
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
<
15
Observatory Scent Labs
Observatory Scent Labs
The Joya Studio Lets Consumers Witness the Fragrance-Making Process
<
14
Scientific Perfume Displays
Scientific Perfume Displays
This Science Lab Display Promotes Penhaligon's High-End Perfumes
<
13
Luxe Perfume Libraries
Luxe Perfume Libraries
Hermes' Newest Perfume Boutique Embodies Exclusivity
<
12
Debranded Fragrance Shops
Debranded Fragrance Shops
This Italian Perfume Store Sells Stock Based on the Way They Smell
<
11
Fragrant Multi-Sensory Campaigns
Fragrant Multi-Sensory Campaigns
Fortnum & Mason's Sensorium Has Shoppers Explore Scent and More
<
10
Golden Flowering Kiosks
Golden Flowering Kiosks
The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
<
9
Customizable Fragrance Studios
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
<
8
Textured Perfumery Interiors
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
<
7
Immersive Fragrance Boutiques
Immersive Fragrance Boutiques
This Arielle Shoshana Store Offers a Niche Shopping Experience
<
6
Lavish Airport Pop-Ups
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
<
5
Luxe Perfume Pop-Ups
Luxe Perfume Pop-Ups
Covent Garden's Chanel Christmas Pop-Up Featured Popular Fragrances
<
4
Sensorial Retail Experiences
Sensorial Retail Experiences
The Crabtree & Evelyn London Flagship Features a Fragrance Garden
<
3
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
2
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<
1
Unisex Fragrance Container Pop-Ups
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
<