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Customizable Fragrance Studios

This Retailer Lets Consumers Personalize the Perfect Scent

— October 6, 2015 — Fashion
'Victoria's Secret' recently unveiled a customizable fragrance studio that allows consumers to personalize the perfect scent. While there are a number of different perfumes to choose from, it can be difficult for consumers to find their signature scent. This innovative beauty bar provides a new way for consumers to create a perfume that is perfectly tailored to their personal preferences.

The new 'VS Fantasies Fragrance Studio' is an interactive beauty bar that lets customers blend different fragrances in order to create the perfect scent. The studio is housed inside Victoria Secret stores and offers 19 different VS fragrances. Consumers can blend, mix and layer different scents in order to find a fragrance that is suited to their personality. The unique retail concept allows consumers to create personalized products that no one else will have.

The VS Fantasies Fragrance Studio provides a fun and interactive way for consumers to shop for their signature scent.
Trend Themes
1. Personalized Fragrances - The customizable fragrance studio trend allows consumers to create and personalize their own unique scents, catering to their personal preferences.
2. Interactive Beauty Bars - The rise of interactive beauty bars provides consumers with a unique and engaging shopping experience, encouraging them to try and experiment with different products.
3. Tailored Retail Concepts - The introduction of tailored retail concepts, such as fragrance studios, allows consumers to customize and create products unique to their individual tastes, enhancing the customer experience.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can incorporate customizable fragrance studios to offer consumers a personalized and exclusive scent experience.
2. Retail and Consumer Goods - The retail industry can adopt interactive beauty bars and tailored retail concepts to elevate the shopping experience and increase customer engagement.
3. Personal Care and Cosmetics - The personal care and cosmetics industry can explore the trend of personalized fragrances, creating opportunities for customers to tailor their own unique scent products.
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