A recent pop-up event held in London's Camden Lock Place feted the launch of the new CK2 unisex fragrance. The scientific pop-up was housed inside a shipping container, which gave the event a unique backdrop against which to display the experience. Inside the container, the event for the unisex fragrance featured a perfectly curated wall of perfume bottles and an over-sized CK2 bottle decorated with vibrant neon lights.
The event also featured a retail zone where consumers could purchase the unisex fragrance and a selfie zone that printed off hard copies for guests. Supported by the two hashtags #the2ofus and #CK2London, the event was organized by experiential agency Tribe Marketing and was staffed by Tribe's dedicated talent agency, Brand Warriors.