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24 Beauty Brand Activations

From Sheet Mask Cafe Popups to Custom Hair Care Labs

— June 28, 2017 — Business
These beauty brand activations range from sheet mask-specific cafes to custom hair care labs that give visitors access to a premium and personalized product range. When looking at memorable makeup and fragrance-themed events, standouts include Benefit Cosmetics' 'GlastonBrow' pop-up -- a brand activation that was modeled after fast food restaurant drive-thrus -- along with Thalys' scent-based travel agency pop-up which spotlighted the brand's signature fragrance collection.

When looking at skincare brand activations, Nordstrom's K-beauty pop-up and the Body Shop's temporary retail space in London are just some notable examples. While Nordstrom's in-store Kiosk introduced North American audiences to popular Korean beauty must-haves, the Body Shop's narrative merchandising informed consumers about the brand's natural ingredients and versatile product range.

Unisex perfume pop-ups, razor blade-swapping retailers, and cinematic beauty activations round off this list and speak to consumers' growing desire for exclusive and monumental shopping experiences.
7.4
Score
Popularity
Activity
Freshness
24
Scent-Based Travel Agencies
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
<
23
Exclusive Gender-Neutral Scents
Exclusive Gender-Neutral Scents
Maison Margiela's Replica Fragrance Will Be Sold at Its Pop-Up
<
22
Kid-Friendly Pop-Up Spas
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
<
21
Cinematic Beauty Pop-Ups
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
<
20
Blade Swap Pop-Up Shops
Blade Swap Pop-Up Shops
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
<
19
Beauty Service Drive-Thrus
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
<
18
Cultural Beauty Kiosks
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
<
17
Asian Beauty Product Tours
Asian Beauty Product Tours
The LANEIGE BB Cushion Was Promoted with Help from Young Influencers
<
16
Fictional Beauty Brands
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
<
15
Customized Hair Care Labs
Customized Hair Care Labs
Function of Beauty's Popup Offers a Bespoke Beauty Range
<
14
Seafaring Beauty Pop-Ups
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
<
13
Singular Skincare Shops
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
<
12
Fragrant Floral Taxis
Fragrant Floral Taxis
L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance
<
11
Pantry-Inspired Skincare Displays
Pantry-Inspired Skincare Displays
This Skinfood Paris Popup Features Kitchen-Themed Shelving
<
10
Luxe Perfume Pop-Ups
Luxe Perfume Pop-Ups
Covent Garden's Chanel Christmas Pop-Up Featured Popular Fragrances
<
9
Complimentary Festival Makeovers
Complimentary Festival Makeovers
The 2017 Sephora Coachella Activation Offered Various Services
<
8
Couture Cafe Popups
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
<
7
Wholesome Beauty Popups
Wholesome Beauty Popups
The Amina's SkinCare Boutique Boasts Rustic Product Displays
<
6
Beauty Branded Tea Parties
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
<
5
Storytelling Cosmetic Shops
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
<
4
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
3
Customizable Skincare Labs
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
<
2
Fast Beauty Maker Labs
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
<
1
Unisex Fragrance Container Pop-Ups
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
<