In an effort to help get more guys interested in the brand, the Harry's Bartershop is focused on enabling customers to trade their razor blades for Harry's blades. Open at 79 Greene Street in New York City from October 20th to the 26th, Harry's Bartershop offers no grooming services or spa experiences. Instead, the simple pop-up shop is designed to look like a traditional bathroom.
When guys approach the mirror at the sink they'll be able to swap major brand razor blades such as Gillette or Schick for multiples of Harry's own. Just one blade cartridge gets guys at least two of Harry's to help offer an incentive to consider trying the blades out and maybe making the switch over. The Harry's Bartershop brings a fun, kitschy edge to the pop-up shop experience.
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
Michael Hemsworth — October 20, 2016 — Marketing