This September, personal care brand Harry’s is set to unveil a limited edition travel kit, crafted in partnership with renowned artist Matt McCormick. This collaboration, titled Harry’s x Matt McCormick, is a part of the brand's Mammoth Series, which celebrates innovative partnerships with the creative world.
Drawing inspiration from McCormick's artwork, which often portrays mavericks and non-conformists, the travel kit resonates with Harry’s core belief that masculinity is multifaceted. Priced at $125, the kit is a blend of functionality and artistry, featuring essentials encased in a raw leather and waxed cotton canvas bag adorned with McCormick's exclusive artwork. The kit boasts a custom solid brass handle, TSA-friendly personal care items, and German-engineered razor cartridges.
Coinciding with the product launch, Harry’s will inaugurate "The Harry’s Motel" in downtown New York City from September 22-23rd. This immersive experience, reminiscent of a classic Western motel, will also serve as a gallery showcasing McCormick's recent artworks and a special art book release.
The Harry’s x Matt McCormick collection will be available exclusively on harrys.com from September 20, 2023.
Why This Trend Is Growing
- Limited Edition Travel Kits
- Crafted in collaboration with artist Matt McCormick, Harry's unveils a limited edition travel kit that blends functionality and artistry, resonating with their core belief in multifaceted masculinity.
- Immersive Brand Experiences
- Coinciding with the product launch, Harry's creates an immersive experience called 'The Harry's Motel' that serves as a gallery for showcasing art and a venue for a special book release.
- Celebrating Innovative Partnerships
- Harry's Mammoth Series celebrates partnerships with the creative world, exemplified by their collaboration with artist Matt McCormick for the exclusive travel kit.
Industries Being Reshaped
- Personal Care
- The limited edition travel kit by Harry's, crafted in partnership with artist Matt McCormick, introduces an artistic and functional approach to personal care products.
- Art and Design
- Matt McCormick's exclusive artwork adorns the travel kit by Harry's, showcasing the intersection of personal care and art in a unique collaboration.
- Retail and E-commerce
- The Harry's x Matt McCormick collection will be exclusively available on harrys.com, highlighting the innovative approach of blending art and e-commerce.
