These male self care innovations range from biodegradable body wipes to masculine grooming serums that are naturally derived. Due to Millennials' growing desire for specified grooming, skincare, and cosmetics products for men, more brands are filling a gap in the beauty industry to meet these needs.
Investing more in self care, today's male consumer is serious about maintaining their appearance, while aiming to stop aging effects in their tracks. Some standouts in the realm of skincare and anti-aging for men include Two22's customized skin serums which are created using a genetic test. This process ensures that consumers' unique aging or skincare concerns are targeted, and makes targeting multiple issues seamless.
When looking at brand activations or retail spaces with male self care in mind, notables include the Zoolander and Kheil's skincare pop-up -- an activation celebrating the model-inspired film -- along with blade-swapping shave boutiques, like Harry's Bartershop space.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
