This teeth-whitening product markets itself as a natural and organic way to clean and detoxify teeth.
Called 'Tuxedo,' the product comes in the form of a powder that contains coconut activated charcoal and bentonite clay. Activated charcoal is becoming a popular ingredient in the natural food world as it is a highly porous product that can absorb toxins and impurities. This organic teeth-whitening product uses the toxin-absorbing benefits of charcoal and bentonite clay to clean and whiten teeth without damaging them in the same way that abrasive brushes or chemicals might.
By providing a natural alternative to oral health that can be used alongside more standard practices, this company is catering to a growing market of concerned consumers who prefer natural over artificial.