As an alternative to integrating man-made compounds into shampoos, lotions and fragrances, many brands are now favoring natural extracts from plants, exploring the intersection of essential oils and personal care products. This can be seen across the personal care industry in everything from patchouli hair powders and eucalyptus shaving foams to "tooth oils" made with peppermint and spearmint.
As well as helping to provide support for different areas of the body, essential oils are being integrated into products to provide motivation and mood management. Most notably, this pattern can be seen in PLANT Apothecary's invigorating 'WAKE UP' soap, which boasts aromatherapy benefits, as well as Origami Owl’s Moodology collection that includes uplifting oil blends like 'Bad Day Be Gone.'
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
