Vitruvi is an essential oil brand that takes a scientific approach to naming its products with aromatherapy packaging that replicates the periodic elements. In other words, each of the oil names are represented as a unique element, in the style of the periodic table. The clean and minimalistic designs keep the names of the products simple, rendering aromatherapy for first time users extremely approachable.
Many essential oil retailers tend to name their blends and products in a distinctively branded style. The bottles feature a square label with two letters of the oil's herbal ingredients depicted as a periodic element. For example, cedarwood is written as "Cw" and eucalyptus is known as "Eu."
If the essential oil is made with purely organic ingredients, that is denoted in the right hand corner of the label.
Key Themes Behind This Trend
- Scientific Branding
- Creating products with branding that replicates scientific elements, such as the periodic table, to appeal to a specific audience.
- Clean and Minimalistic Packaging
- Designing product packaging with a simple and minimalistic approach to make it more approachable for first-time users.
- Organic Ingredient Denotation
- Including a clear indication on product labels to denote if the essential oil is made with purely organic ingredients.
Where This Applies
- Essential Oil Retail
- Exploring opportunities to create unique and scientific-themed packaging for essential oils to stand out in the market.
- Aromatherapy Products
- Developing clean and minimalistic packaging designs for aromatherapy products to attract new customers.
- Organic Beauty and Wellness
- Capitalizing on the desire for organic and natural ingredients by prominently displaying organic ingredient denotations on product labels.
