PLANT Apothecary's organic body oil range includes essential oil blends that are specifically designed to help one 'Wake Up,' 'Calm Down,' or 'Get It On.'
While most oils for the body are packaged in bottles that are topped with pumps or caps with a spout, PLANT Apothecary distinguishes itself with a unique bottle. The containers remind of some sort of condiment or sauce packaging system, or another solution that's typically used to sell food-grade products. In terms of function, this cap closure system makes it easy to dispense the product, while also preventing spills when it is completely closed.
While the body oils themselves are not fit for consumption, This detail is particularly interesting when one considers that the essential oils of lemongrass, rosemary and ginger are used in the products, making it possible to nourish oneself with potent plant-based ingredients from the inside out.
Why This Trend Is Growing
- Unique Packaging Solutions
- The use of condiment-like packaging for body oils presents an opportunity for companies to create innovative packaging designs.
- Functional Cap Closure Systems
- The cap closure system used in PLANT Apothecary's body oils prevents spills and offers convenience, opening up possibilities for other industries to incorporate similar systems in their products.
- Plant-based Ingredients for Nourishment
- The use of essential oils in body oils highlights the potential for companies in the food and beverage industry to explore the incorporation of plant-based ingredients in their products for added nourishment.
Industries Being Reshaped
- Beauty and Skincare
- Companies in the beauty and skincare industry can adopt unique packaging solutions to stand out in a crowded market.
- Consumer Goods
- The functional cap closure system offers disruptive innovation opportunities for companies in the consumer goods sector, including those selling condiments and sauces.
- Food and Beverage
- The use of plant-based ingredients in body oils presents an opportunity for the food and beverage industry to explore incorporating similar ingredients for nutritional benefits in their products.
