These pharmaceutical packaging innovations range from fashionable supplement boxes to single-serve vitamin packs that are designed to offer nutrition for those on the go. Whether designed with streamlined aesthetics or convenience in mind, these examples each embody a simplistic and minimalist air.
Standouts in the realm of multivitamins include tea-inspired supplement packs, holistic chewing gum boxes and stark energy drink bottles that reveal a list of nutritious and naturally sourced ingredients. When it comes to medicines, a focus on bright colors and unexpected branding is prevalent with fish oils being marketed to young kids and Omega-3s being offered in an encapsulated ice cream format.
Other pharmaceutical packaging innovations to take note off include soccer-specific superfood subscriptions, oxygenated water shots and travel-friendly collagen satchels that are both eye-catching and practical in their look and feel.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
