The Future Food LAB NOSH packaging and branding is focused on being somewhat clinical and pharmaceutical in aesthetic in order to convey the notion of superiority in the market.
Designed by Korea-based designer Min Lee, the Future Food LAB NOSH branding consists of individual bottles and packets for the brand's supplements and meal replacements.
Supplements are becoming a more popular form of nutritional support around the world as consumers seek to support their busy lifestyles with convenient products that provide complete nutrition. Future Food LAB NOSH packaging and branding helps to convey this to consumers by utilizing a series of upscale accents and by likening the products to fashion. This helps to make the products appealing to consumers who are accustomed to shopping for products in a store.
What's Driving This Trend
- Clinical Aesthetic Trend
- Disruptive innovation opportunity would be to create clinical-themed packaging and branding for other industries, such as cosmetics or skincare products.
- Convenience Supplements Trend
- Disruptive innovation opportunity would be to develop innovative packaging and branding for new forms of convenient nutritional support, such as personalized supplement subscriptions.
- Fashion-inspired Product Trend
- Disruptive innovation opportunity would be to incorporate elements of fashion and style into packaging and branding for various consumer goods, such as household cleaning products.
Who This Affects Most
- Nutritional Supplements Industry
- Disruptive innovation opportunity would be to create cutting-edge packaging and branding for nutritional supplements that redefine the traditional image of supplements as clinical or medicinal.
- Cosmetics Industry
- Disruptive innovation opportunity would be to design clinical-inspired packaging and branding for cosmetics products that convey a sense of efficacy and premium quality.
- Retail Industry
- Disruptive innovation opportunity would be to incorporate fashion-inspired elements in packaging and branding for a wide range of consumer products, enhancing their appeal and positioning in stores.
