The Future Food LAB NOSH packaging and branding is focused on being somewhat clinical and pharmaceutical in aesthetic in order to convey the notion of superiority in the market.
Designed by Korea-based designer Min Lee, the Future Food LAB NOSH branding consists of individual bottles and packets for the brand's supplements and meal replacements.
Supplements are becoming a more popular form of nutritional support around the world as consumers seek to support their busy lifestyles with convenient products that provide complete nutrition. Future Food LAB NOSH packaging and branding helps to convey this to consumers by utilizing a series of upscale accents and by likening the products to fashion. This helps to make the products appealing to consumers who are accustomed to shopping for products in a store.