Kellogg's Australia Designed its Boxes Around Nutrition Info
Colin Smith — April 1, 2022 — Business
References: kelloggs.au & foodprocessing.au
Kellogg's Australia has announced a new packaging design for its cereal brands that includes an expanded nutrition information label. The brand has adopted a new design strategy in an effort to make the health information and other critical information on its food items more accessible. While many CPGs simply place a rectangular white label with a minuscule list of ingredients on the back of the box, Kellogg's Australia has elected to integrate its nutrition information into the box's front graphic.
The nutrition label was designed to be easy to read as it has a uniform background color regardless of the box's style. In addition to this label, Kellogg's Australia also careful selects its images and icons to reflect the nutritional information of each product.
This large, clear emphasis on ingredients and health benefits results in Kellogg's Australia's boxes being incredibly accessible. Many consumers can immediately determine what is inside the cereal box as the new nutrition information section takes up roughly one-third of the front of the box.
Image Credit: Kellogg's Australia
The nutrition label was designed to be easy to read as it has a uniform background color regardless of the box's style. In addition to this label, Kellogg's Australia also careful selects its images and icons to reflect the nutritional information of each product.
This large, clear emphasis on ingredients and health benefits results in Kellogg's Australia's boxes being incredibly accessible. Many consumers can immediately determine what is inside the cereal box as the new nutrition information section takes up roughly one-third of the front of the box.
Image Credit: Kellogg's Australia
Trend Themes
1. Accessible Health-focused Packaging - The trend of integrating nutritional information onto the front of packaging designs continues.
2. Expanded Nutrition Information Labels - The trend towards using larger, more easily readable nutrition information labels grows.
3. Iconography for Health Marketing - The trend of using recognizable icons to quickly convey health information to consumers strengthens.
Industry Implications
1. Food and Beverage - The food and beverage industry can easily incorporate more accessible, health-focused packaging designs to boost sales and win over health-conscious consumers.
2. Consumer Packaged Goods (CPG) - The entire CPG industry should evaluate opportunities to differentiate their offerings by leveraging easy-to-read nutritional information in their product packaging designs.
3. Graphic Design - The graphic design industry has an opportunity to work with CPG companies on innovative, accessible packaging solutions that highlight nutritional information in an aesthetically pleasing way.
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