Recyclable Cereal Liner Packaging

Cereal traditionally comes in a plastic bag inside a paper box, but this new paper-based cereal packaging is being launched by Kellogg's in partnership with Tesco in the UK to change this. The cereal packaging liner will see the plastic liner replaced with a paper one that can be recycled alongside the outer box. The trial could dictate how the brand moves forward with new packaging as it must adhere to certain characteristics to be a viable solution.

Kellogg's UK and Ireland Managing Director Chris Silcock spoke on the paper-based cereal packaging saying, "We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025. This important trial of fully paper cereal packaging ensures we have explored all our options. Ultimately, we would prefer plastic liners to be accepted in-home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative."