Kellogg Company works together with technology company NaviLens on a new ddTags feature that is made to be detected by smartphones. This is made to cater to those who are blind of visually impaired as packaging may be hard to read or interact with.
This new technology is easy to decipher as the tags are designed with a 160-degree vision field that allows users to scan around their space. It emits audio cues and vibrations to help direct customers to the right place. When it is picked up by connected smartphones, it provides information including allergens, nutritional values, and other information about the cereal of choice. It will soon add the tddTags to " Corn Flakes, Special K Original, Crispix, and Rice Krispies in the US."
Image Credit: Kellogg Company, PR Newswire
Why This Trend Is Growing
- Accessible Packaging
- New packaging technologies aimed at the visually-impaired, such as ddTags by Kellogg's and NaviLens, create opportunities for more companies to cater to this previously unserved market.
- Smartphone Integration
- As more consumers turn to their smartphones for on-the-go assistance, packaging technologies that integrate with these devices, such as ddTags by Kellogg's and NaviLens, are poised to become a disruptive innovation in the industry.
- Enhanced Accessibility Features
- Companies can explore ways to incorporate similar technologies to ddTags by Kellogg's and NaviLens to improve accessibility for all consumers, not just the visually-impaired market.
Industries Being Reshaped
- Food Packaging
- In addition to Kellogg's, other food companies can explore implementing such packaging technologies that cater to the visually-impaired to improve accessibility and redefine packaging standards.
- Visual Impairment Aids
- Beyond just food packaging, ddTags by Kellogg's and NaviLens provide opportunities in the visually impairment market and the development of more assistive technologies that cater to their unique needs.
- Smartphone App Development
- As more companies develop mobile apps, packaging technologies such as ddTags by Kellogg's and NaviLens that integrate with smartphones will become important for accomplishing tasks anywhere, including grocery shopping, creating opportunities for app developers to explore this market.
