Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired individuals.
Müller will incorporate NaviLens codes on all branded products, a pioneering move in the UK's dairy industry. These high-contrast codes, which can be detected by smartphone cameras from a greater distance and wider angles compared to QR codes, enable users to locate and scan them with ease. The accompanying NaviLens app provides audio and haptic feedback to assist in centering the code within the camera frame.
Once scanned, the app can read aloud important product information such as ingredients, allergens, nutrition, and recycling details, or display it on the phone for users to read with accessibility tools.
Image Credit: Müller
Why This Trend Is Growing
- Smart Packaging
- Incorporating NaviLens codes represents a leap towards intuitive product interaction for visually impaired consumers.
- Inclusive Shopping Experience
- Enhancing product accessibility fundamentally transforms the retail experience for customers with visual impairments.
- Assistive Technology Integration
- Using smartphone-integrated codes for product information aligns high tech with everyday consumer needs.
Industries Being Reshaped
- Dairy Industry
- Implementing accessible packaging can set new standards within the dairy sector, promoting inclusivity and convenience.
- Retail Industry
- Innovations in product accessibility can reshape retail environments to be more accommodating for all shoppers.
- Assistive Technology
- Leveraging advanced scanning technologies opens new avenues for product interaction in assistive tech markets.
