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Visual Impairment Support Packaging

Aunt Bessie’s Packaging Now Features NaviLens Technology

— September 28, 2022 — Marketing
Aunt Bessie’s packaging is receiving an update in the UK as a first within the frozen category to support shoppers with visual impairments. The packaging will now feature NaviLens technology across the brand's two best-selling products thanks to a partnership with the Royal National Institute of Blind People (RNIB). The technology works with an accompanying app to provide shoppers with auditory information about a product to help them better understand what they're purchasing.

Brand Manager at Aunt Bessie's spoke on the Aunt Bessie’s packaging update saying, "We’re delighted to be trialling such an impactful tool on our packaging as we continue to provide a helping hand to those who live with sight loss and strive to make mealtimes as accessible as possible.”
Trend Themes
1. Auditory Product Information - Incorporating auditory descriptions on product packaging can enhance accessibility for people with visual impairments.
2. Navilens Technology Integration - Integrating NaviLens technology into product packaging can provide a seamless and accessible shopping experience for people with visual impairments.
3. Inclusive Packaging Design - Creating packaging designs with inclusive features can help to broaden a product's customer base and increase accessibility for a wider audience.
Industry Implications
1. Frozen Food Industry - The frozen food industry can benefit from adopting packaging designs with NaviLens technology to provide more accessible and inclusive shopping experiences for people with visual impairments.
2. Consumer Goods Industry - Incorporating auditory product information into packaging designs can provide greater access to information and enhance inclusivity in the consumer goods industry for people with visual impairments.
3. Retail Industry - The retail industry can implement NaviLens technology into product packaging to enhance accessibility and provide a more inclusive shopping experience for customers with visual impairments.
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