Oil-Based Greek Supplements

'OLEO' is the First Greek Olive Oil to Be Marketed as a Supplement

The product OLEO is packed with healthy ingredients that make it the "first Greek olive oil to be marketed as a food supplement in the European market."

The product is packed with healthy ingredients including phenol, which is an antioxidant organic compound that "contributes to the protection of blood lipids from oxidative stress." OLEO was produced in Ancient Olympia and despite it being an oil, its healthy qualities make it marketable as a supplement in Europe. The packaging of the bottle is much more medicinal than one would normally expect from an oil, with a small glass bottle that features a white cap, and minimal lettering that is reminiscent of what is often seen on pharmaceutical branding.

OLEO manages to offer a supplement product that is both delicious and very healthy.

Greek Food Supplements
The Greek food supplement industry can explore the use of natural ingredients like olive oil for healthy supplements.
Olive Oil Supplements
An emerging trend in the supplement industry is the use of olive oil as an ingredient.
Medicinal Packaging
The packaging industry can explore opportunities to offer medicinal packaging for food supplements.

Industries Being Reshaped

Food Supplements
The food supplement industry can explore innovative ways to include healthy ingredients like olive oil for their products.
Olive Oil Industry
The olive oil industry can explore the use of their product as an ingredient in the supplement industry.
Packaging Industry
The packaging industry can explore opportunities to offer medicinal packaging for food supplements which can have a significant impact on consumer perception.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 18%
Freshness 8%