The product OLEO is packed with healthy ingredients that make it the "first Greek olive oil to be marketed as a food supplement in the European market."
The product is packed with healthy ingredients including phenol, which is an antioxidant organic compound that "contributes to the protection of blood lipids from oxidative stress." OLEO was produced in Ancient Olympia and despite it being an oil, its healthy qualities make it marketable as a supplement in Europe. The packaging of the bottle is much more medicinal than one would normally expect from an oil, with a small glass bottle that features a white cap, and minimal lettering that is reminiscent of what is often seen on pharmaceutical branding.
OLEO manages to offer a supplement product that is both delicious and very healthy.