Branding is crucial for companies to capture the attention of their target demographics and the top 2016 branding trends reveal a few prominent themes. Some of the more apparent trends that could be observed this year were brands that captured attention through aggressive, humorous or subversive messaging, and brands curating identities that promoted their causes and strengthened client relationships.
The 'Whiskey River Soap Co.' provides an excellent example of how to effectively market a relatively standard product to Millennials and Gen Z, who do not appreciate the typical marketing techniques that worked on previous generations. Rather than touting and exaggerating the excellence of its soap products, the company instead features labels with dramatic and sarcastic comments – all of which feature a style of humor that younger consumers can relate to. Those looking for more ideas to target these influential demographics can attend Trend Hunter's annual innovation conference Future Festival, which will be taking place in seven cities in 2017 and will discuss how to market to Gen Z and Millennials – among other topics.
Brands are increasingly choosing to strengthen their relationships with clients and prospects by providing them with personalized gifts that build connections while simultaneously promoting the brand's purpose or abilities. One such example is the property developer 'Noble Development,' which offers snacks to its clients that all come in unique architectural shapes. This effectively promotes the firm's skills while keeping it at the top of its clients' and prospects' minds.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
