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Top 100 Branding Trends of 2016

From Sarcastic Soap Labels to Architectural Food Gift Sets

— January 28, 2017 — Art & Design
Branding is crucial for companies to capture the attention of their target demographics and the top 2016 branding trends reveal a few prominent themes. Some of the more apparent trends that could be observed this year were brands that captured attention through aggressive, humorous or subversive messaging, and brands curating identities that promoted their causes and strengthened client relationships.

The 'Whiskey River Soap Co.' provides an excellent example of how to effectively market a relatively standard product to Millennials and Gen Z, who do not appreciate the typical marketing techniques that worked on previous generations. Rather than touting and exaggerating the excellence of its soap products, the company instead features labels with dramatic and sarcastic comments – all of which feature a style of humor that younger consumers can relate to. Those looking for more ideas to target these influential demographics can attend Trend Hunter's annual innovation conference Future Festival, which will be taking place in seven cities in 2017 and will discuss how to market to Gen Z and Millennials – among other topics.

Brands are increasingly choosing to strengthen their relationships with clients and prospects by providing them with personalized gifts that build connections while simultaneously promoting the brand's purpose or abilities. One such example is the property developer 'Noble Development,' which offers snacks to its clients that all come in unique architectural shapes. This effectively promotes the firm's skills while keeping it at the top of its clients' and prospects' minds.
7.2
Score
Popularity
Activity
Freshness
100
Ethereal Spring Water Branding
Ethereal Spring Water Branding
This Drinking Water's Packaging is Inspired by Astronomy
<
99
Gruesome Orange Ales
Gruesome Orange Ales
Rock Bridge Brewing Co.'s Blood Orange Ale is Branded as 'Blood Spree'
<
98
Lunar Calendar Wine Branding
Lunar Calendar Wine Branding
This Wine Tracks All the Various Phases of the Moon from Each Month
<
97
Small-Batch Marshmallow Collections
Small-Batch Marshmallow Collections
The Naked Marshmallow Co. Has a Revamped Brand Identity
<
96
Heritage-Inspired Tea Branding
Heritage-Inspired Tea Branding
The Olaya Spice & Tea House Brand Has Revamped Its Packaging
<
95
Adventure-Inspired Wine Bottles
Adventure-Inspired Wine Bottles
This Branding Was Inspired by the Books of Miquel De Cervantes
<
94
New Year-Celebrating Sodas
New Year-Celebrating Sodas
These Coca Cola Cans Celebrate the Vietnamese Lunar New Year
<
93
Personalized Small-Batch Chocolates
Personalized Small-Batch Chocolates
Jess Glebe Design Sent Out Custom Chocolate Client Gifts
<
92
Definitional Beer Branding
Definitional Beer Branding
This Descriptive Beer Labeling is Inspired by Dictionary Formats
<
91
Shimmering Brandy Packaging
Shimmering Brandy Packaging
This Peach Brandy Bottle Was Made Using Eco-Friendly Techniques
<
90
Vegan Dog Grooming Kits
Vegan Dog Grooming Kits
This Humorously Branded Dog Grooming Product Provides Many Functions
<
89
Dairy-Free Probiotic Beverages
Dairy-Free Probiotic Beverages
These Probiotic Drinks Provide Health Benefits and Plenty of Flavor
<
88
Contemporary Canine Cosmetics
Contemporary Canine Cosmetics
The 'Mr.PAW' Dog Grooming Products are Minimalistic and Natural
<
87
Brand-Promoting Maple Syrups
Brand-Promoting Maple Syrups
These Maple Syrups Were Created as Gifts by a Design Agency
<
86
Biomorphic Patterned Olive Oils
Biomorphic Patterned Olive Oils
These Mediterranean Olive Oils are Decorated with Vibrant Images
<
85
Architectural Food Gifts
Architectural Food Gifts
These Gift Sets Were Designed to Promote a Property Development Firm
<
84
Interactive Branding Identities
Interactive Branding Identities
A Graphic Designer Has Created His Own Personal Brand Identity
<
83
Art Deco Cafe Branding
Art Deco Cafe Branding
This Cafe's Brand Identity Was Inspired by a Modern Take on the 20s
<
82
Historical Liqueur Bottles
Historical Liqueur Bottles
This Pomegranate Liqueur's Name Was Inspired by a Military Weapon
<
81
Fresh Pet Food Products
Fresh Pet Food Products
These Pet Foods Offer a Large Range of Nutritious and Flavorful Food Items
<
80
Raw Grocery Branding
Raw Grocery Branding
'Food Field' Organic Market's Branding Offers a Fresh, Minimalist Aesthetic
<
79
Energizing Essential Oil Kits
Energizing Essential Oil Kits
This Essential Oil Branding Provides Inspiring Affirmations
<
78
Understated Album Packaging
Understated Album Packaging
Trilingua Design's CD Packaging Embodies a Minimalist Design Style
<
77
Vibrant Japanese Restaurant Branding
Vibrant Japanese Restaurant Branding
The Restaurant 'Yaposhka' Has a Dynamic New Visual Theme
<
76
Multi-Flower Honeys
Multi-Flower Honeys
These Honeys Come from a Variety of Different Flowers
<
75
Plant-Powered Protein Drinks
Plant-Powered Protein Drinks
The Brand 'Koia' Offers Protein Drinks Based in Almond Milk
<
74
Shareable Chocolate Boxes
Shareable Chocolate Boxes
Godiva's Holiday Gift Box Re-Imagines the Practice of Re-Gifting
<
73
Architectural Chocolate Branding
Architectural Chocolate Branding
The 'Choco & Co' Brand Was Inspired by Building Materials
<
72
Corked Artisanal Gins
Corked Artisanal Gins
These Craft Gins are Packaged in a Way That is Both Modern and Traditional
<
71
Pet Hotel Gift Boxes
Pet Hotel Gift Boxes
A Design Student Created Complimentary Gifts for Guests at the 'D Pet Hotel'
<
70
Nordic Restaurant Identities
Nordic Restaurant Identities
MØS is a New Nordic-Inspired Restaurant Located in Moscow
<
69
Sophisticated Lifestyle Branding
Sophisticated Lifestyle Branding
The Wang & Lynch Brand Identity Portrays Classic Elegance
<
68
Modernized Fast Food Branding
Modernized Fast Food Branding
The KFC Redesign Contemporarily Reflects Its Iconic Heritage
<
67
Whimsical Patisserie Branding
Whimsical Patisserie Branding
Patisserie Ludwig is Replicates the Parisian Experience in Karlsruhe
<
66
Tattoo Service Branding
Tattoo Service Branding
This Brand Identity Promotes a Lasering Tattoo Removal Service
<
65
Football Boot Beer Cans
Football Boot Beer Cans
These Limited-Edition Carlsberg Export Labels Celebrate UEFA Euro 2016
<
64
Retro Multi-Sensory Soda Events
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
<
63
Color Gradient Logo Spoofs
Color Gradient Logo Spoofs
The Buzzfeed Instagram Parody Redesigns Other Iconic Branding
<
62
Fashionable Paint Can Branding
Fashionable Paint Can Branding
Jesper Forsberg Landin Imagines Maison Martin Margiela Paint
<
61
Village-Inspired Cafe Packaging
Village-Inspired Cafe Packaging
Tiziano's Playful Branding Takes After Architectural Structures
<
60
Brown Paper Floral Packaging
Brown Paper Floral Packaging
Swedbag Provides Simple Yet Charming Wrapping Paper for Bouquets
<
59
Protein Yogurt Packaging
Protein Yogurt Packaging
The Longevity Diet Foods Healthy Dairy Products Support Active Lifestyles
<
58
Private Label Spa Skincare
Private Label Spa Skincare
The Nubia Skincare Range Was Conceived by Montreal's Nubia Spa Vert
<
57
Watercolor Fashion Branding
Watercolor Fashion Branding
This Fashion Brand Identity Was Designed for Anna Veneti
<
56
Cardboard Building Block Branding
Cardboard Building Block Branding
The Packaging for GIGI Bloks is Made from Sustainable Materials
<
55
Spoon-Shaped Syrup Packaging
Spoon-Shaped Syrup Packaging
This Syrup Package Concept Imagines Portable, Single-Use Containers
<
54
Self-Promoting Designer Packages
Self-Promoting Designer Packages
This Designer Created a Gift Box Filled with a Resume and Letter
<
53
Singer-Branded Summer Streetwear
Singer-Branded Summer Streetwear
The XO’TWOD Summer 2016 Collection Uses Minimalist Designs
<
52
Plant-Themed Skincare Packaging
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
<
51
Colorful Superfood Branding
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
<
50
Everything Bagel Cheddar Cheese
Everything Bagel Cheddar Cheese
This Hand-Rubbed Seasoned Cheese is Naturally Lactose-Free
<
49
Multifaceted Fast Food Packaging
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
<
48
Stark Design Studio Branding
Stark Design Studio Branding
Ori Studio's Visual Identity is Displayed in a Monochromatic Palette
<
47
Shame-Free Healthcare Packaging
Shame-Free Healthcare Packaging
Noskam is a Healthcare Brand Concept Created by a Student
<
46
Artisan Deli Meat Branding
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
<
45
Social Media-Inspired Beer
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
<
44
Salad Topping Kits
Salad Topping Kits
'My Salad Bar' from Truly Good Foods Offers Assorted Salad Toppings
<
43
Rolling Pin Pasta Packaging
Rolling Pin Pasta Packaging
This Pasta Packaging Concept Illuminates the Homemade Process
<
42
Quirky Cosmetic Travel Kits
Quirky Cosmetic Travel Kits
The Vagheggi Travel Kit Voyage Packaging is Minimal and Trip-Oriented
<
41
Uniquely United Branding
Uniquely United Branding
&Pizza Packaging Expresses the Individuality That the Brand Values
<
40
Millennial-Targeted Packaging Concepts
Millennial-Targeted Packaging Concepts
This Peet's Coffee & Tea Branding Idea is Fresh and Hip
<
39
Industrial Burger Delivery Boxes
Industrial Burger Delivery Boxes
The Delivery Boxes for A-100 Burgers Feature an Unexpected Design
<
38
Sarcastic Soap Labels
Sarcastic Soap Labels
This Soap Branding Appeals to Consumers Using Humor
<
37
Subversive Beverage Branding
Subversive Beverage Branding
'Elderbrook Drinks' Takes a Different Path When It Comes to Marketing
<
36
Handmade Chocolate Bar Packaging
Handmade Chocolate Bar Packaging
The Branding for Cualli Xocolatl is Made with Freeze-Dried Fruit
<
35
Relaxing Chocolate Bar Pop-Ups
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
<
34
Understated Fashion Branding
Understated Fashion Branding
Twice Fashion's Brand Identity and Packaging Embodies Femininity
<
33
Raw Food Booster Shots
Raw Food Booster Shots
The Moju Cold-Pressed Juice Shots Provide Essential Nutrients Quickly
<
32
Meditative Chocolate Bar Branding
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
<
31
Simplistic Sock Tubes
Simplistic Sock Tubes
Mr Gray's Packaging Reiterates Its Straightforward Product Features
<
30
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
<
29
Stylish Canned Goods
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
<
28
Geometrical Rock Candy Packaging
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
<
27
Tropical Skincare Branding
Tropical Skincare Branding
The NOIR Brand Identity is Adorned With Botanical Motifs
<
26
Mobile Ice Cream Shops
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
<
25
Polygonal Cereal Packaging
Polygonal Cereal Packaging
This Froot Loops Cereal Packaging Avoids Spilling the Breakfast Food
<
24
Book-Shaped Scarf Packaging
Book-Shaped Scarf Packaging
The Osaka Gauze Mufflers are Protected by Cardboard Sleeves
<
23
Chic Healthy Restaurant Branding
Chic Healthy Restaurant Branding
The Packaging for Magasand Healthy Food is Light and Quirky
<
22
Gender-Neutral Fast Fashion
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
<
21
Recipe-Listing Juice Packaging
Recipe-Listing Juice Packaging
Green Press is a Cold-Pressed Juice Bar in Melbourne
<
20
Artistic Patisserie Branding
Artistic Patisserie Branding
This Swiss Patisserie Boasts Bold and Attractive Pastry Branding
<
19
Male Makeup Brand Ambassadors
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
<
18
Minimalist Juice Branding
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
<
17
Artful Ingredient Branding
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
<
16
Interactive Juice Cups
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
<
15
Sublime Fashion Branding
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
<
14
Gym-Inspired Bottle Designs
Gym-Inspired Bottle Designs
The Pepsi Light Dumbbell Perpetuates the Idea of a Healthy Lifestyle
<
13
Ingredient-Inspired Branding
Ingredient-Inspired Branding
Viviana's Nutritional Food Products are Reflected in the Packaging
<
12
Collapsible Subscription Boxes
Collapsible Subscription Boxes
The Hatchbox Brand Identity Fuses Functional and Vibrant Accents
<
11
Sophisticated Feminine Hygiene Branding
Sophisticated Feminine Hygiene Branding
These Tampons are Packaged in Minimalist Boxes
<
10
Product-Reflecting Brand Logos
Product-Reflecting Brand Logos
Marco Schembri Redesigns Company Emblems to Reflect their Services
<
9
Shameless Menstruation Campaigns
Shameless Menstruation Campaigns
'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
<
8
Minimalist Swimwear Packaging
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
<
7
Scandinavian Design Cosmetic Packaging
Scandinavian Design Cosmetic Packaging
These Palmolive Product Packaging Designs are Timeless
<
6
Exceptionally Simple Tea Branding
Exceptionally Simple Tea Branding
Twig Teas Focuses As Much on the Drink as It Does on the Design
<
5
Singular Sock Boxes
Singular Sock Boxes
Flashtones' Sustainable Accessory Packaging Makes Cardboard Artful
<
4
Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
<
3
Personal Takeout Packaging
Personal Takeout Packaging
These WR/BR To-Go Kits Turn Cafeteria Grub Into Convenient Fast Food
<
2
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<
1
Extraterrestrial Milk Branding
Extraterrestrial Milk Branding
This Milk Branding Concept Features a UFO Space Ship Lid
<