Miguel de Cervantes was a writer who lived centuries ago and is regarded as one of the best and most influential Spanish-speaking writers of all time – and this wine branding aims to capture some of his work visually.
Designed by the creative agency 'Makers & Allies' for the 'Rabble Wine Co.' The wines themselves are standard and it is the imagery on the bottles that truly stands out. The wines each have illustrations on their labeling that ignore wine-labeling norms and only feature images that are inspired by Miguel de Cervantes' books. The bottles also feature one of the writer's quotes: "In order to attain the impossible, one must attempt the absurd."
This wine is able to appeal to those who enjoy both literature and wine.