Spanish wine brand Campo Viejo has announced a new packaging update to help make its products more sustainable going into the future. The announcement will see the brand utilizing wine bottles crafted using 68% recycled glass to be more in-line with sustainability ambitions, while it will also see bottle netting eliminated. The brand will also be shifting to recyclable FSC-certified PET paper for its labels to use less paper and ink.
Wine Portfolio Director for Pernod Ricard UK Lucy Bearman spoke on the new Campo Viejo packaging initiative saying, "Campo Viejo is one of the world’s most admired brands and is experiencing growth of +5.6%. The new visual identity maintains Campo Viejo’s bold colour pallet and modern classic appearance, whilst reflecting the premium quality of the wine as substantiated at the recent Mundus Vini awards. These are subtle, evolutionary enhancements but importantly an opportunity to make more sustainable, packaging choices. We are set to continue to drive value into the Spanish category by maintaining our loyal shopper base and attracting new consumers with this enhanced design from Campo Viejo.”