Campo Viejo is Updating its Packaging with Sustainability in Mind
Michael Hemsworth — November 3, 2021 — Eco
References: campoviejo & conveniencestore
Spanish wine brand Campo Viejo has announced a new packaging update to help make its products more sustainable going into the future. The announcement will see the brand utilizing wine bottles crafted using 68% recycled glass to be more in-line with sustainability ambitions, while it will also see bottle netting eliminated. The brand will also be shifting to recyclable FSC-certified PET paper for its labels to use less paper and ink.
Wine Portfolio Director for Pernod Ricard UK Lucy Bearman spoke on the new Campo Viejo packaging initiative saying, "Campo Viejo is one of the world’s most admired brands and is experiencing growth of +5.6%. The new visual identity maintains Campo Viejo’s bold colour pallet and modern classic appearance, whilst reflecting the premium quality of the wine as substantiated at the recent Mundus Vini awards. These are subtle, evolutionary enhancements but importantly an opportunity to make more sustainable, packaging choices. We are set to continue to drive value into the Spanish category by maintaining our loyal shopper base and attracting new consumers with this enhanced design from Campo Viejo.”
Wine Portfolio Director for Pernod Ricard UK Lucy Bearman spoke on the new Campo Viejo packaging initiative saying, "Campo Viejo is one of the world’s most admired brands and is experiencing growth of +5.6%. The new visual identity maintains Campo Viejo’s bold colour pallet and modern classic appearance, whilst reflecting the premium quality of the wine as substantiated at the recent Mundus Vini awards. These are subtle, evolutionary enhancements but importantly an opportunity to make more sustainable, packaging choices. We are set to continue to drive value into the Spanish category by maintaining our loyal shopper base and attracting new consumers with this enhanced design from Campo Viejo.”
Trend Themes
1. Sustainable Wine Packaging - The push towards more eco-friendly wine packaging will create opportunities for innovative and disruptive materials and designs.
2. Recycled Glass Packaging - Recycling glass bottles for wine packaging can be an opportunity for companies to reduce their carbon footprint and appeal to environmentally-conscious consumers.
3. Recyclable Label Materials - Increased use of recyclable and sustainable label materials in the wine industry creates an opportunity for innovative and disruptive labeling designs and packaging solutions.
Industry Implications
1. Wine Manufacturing - Utilizing recycled glass bottles and sustainable label materials is an opportunity for wine manufacturers to differentiate themselves and appeal to environmentally-conscious consumers.
2. Packaging Manufacturing - Innovative and eco-friendly packaging solutions such as recycled glass bottles and sustainable label materials offer an opportunity for packaging manufacturers to lead the way in sustainability and attract customers.
3. Wine Retail - Retailers can benefit from offering wines in sustainable packaging to meet increasing consumer demand for environmentally-friendly products and differentiate themselves in the market.
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