Gordon’s gin has announced a new change to its packaging that will be rolled out on a global scale to help keep it relevant for today's consumers by incorporating a sustainability ethos. The brand's signature bottle will now be made from up to 85% recycled glass, while still highlighting the brand's signature font, Royal Warrant seal and recognizable boar's head. The new packaging update comes as part of the brand's shift towards enhanced sustainability now and into the future.
Global Head of Gordon's Gin Mark Jarman spoke on the new packaging update saying, "We are incredibly proud to launch the latest fresh and stylish design for Gordon’s gin, which builds on our rich history and familiarity whilst highlighting the taste cues and making the bottle even more attractive. On top of the eye-catching aesthetics, this bottle is also part of our journey towards our wider sustainability targets, ensuring all packaging is widely recyclable by 2030. So, we are incredibly proud of this latest development.”
What's Driving This Trend
- Eco-friendly Packaging Design
- The use of eco-friendly packaging made from recycled materials presents an opportunity for sustainable innovation in the packaging industry.
- Brand Sustainability Targets
- Brands setting and achieving sustainability targets can create a competitive advantage and appeal to environmentally conscious consumers.
- Widespread Adoption of Recycled Glass
- The increasing adoption of recycled glass as a material for packaging presents an opportunity for innovation in the glass manufacturing industry.
Who This Affects Most
- Beverage Industry
- There is an opportunity for beverage companies to shift towards more sustainable packaging to appeal to environmentally conscious consumers and meet sustainability targets.
- Packaging Industry
- The use of recycled materials in packaging design presents an opportunity for innovation in the packaging industry.
- Glass Manufacturing Industry
- The increasing adoption of recycled glass as a material for packaging presents an opportunity for innovation in the glass manufacturing industry.
