Berry Bros. & Rudd debuted a new bottle design for its iconic, award-winning 'No. 3 London Dry Gin.' The new bottle features a clear design with a hexagonal shape. Each side of the hexagonal bottle represents one of the six main ingredients in the No. 3 London Dry Gin. These are grapefruit peel, cardamon seeds, sweet orange peel, juniper berries, coriander seeds, and angelica root.
Aside from its six-sided design, the new No. 3 London Dry Gin bottle features the emblematic key. This key represents Berry Bros. & Rudd's home on St James Street, and also the fact that the gin inside the bottle is a treasure of the highest quality. To date, the No. 3 London Dry Gin is the only gin to win world's best gin four times.
Image Credit: Berry Bros. & Rudd
Why This Trend Is Growing
- Iconic Gin Bottle Redesigns
- Gin bottle redesigns creates an opportunity for differentiation and market expansion.
- Clear Bottle Design
- Clear bottle design with hexagonal shapes is a trend in upscale gin packaging.
- Emblematic Representation
- Using emblematic representation on gin packaging can increase brand loyalty.
Industries Being Reshaped
- Alcohol Industry
- Gin makers can use the bottle redesign trend to innovate and rejuvenate the aging market.
- Packaging Industry
- Hexagonal clear bottle designs can offer new alternatives in upscale product packaging.
- Creative Industry
- Gin bottle designers can leverage iconic, emblematic designs as a way to offer differentiation in a competitive market.
