British gin maker Plymouth Gin has unveiled its new sustainability-focused packaging, giving its iconic bottle a green makeover.
The brand's new bottle boasts significantly improved eco-friendly credentials; it contains zero single-use plastic and has a reduced total glass quantity by 15%, equating to around 60 tonnes of carbon per year. In addition, the upgrade includes paper labels, a new recyclable PET closure, and an embossed monk motif, which was previously printed on the bottle with a plastic label.
“The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and center," said Toni Ingram, global brand director of Plymouth Gin. The upgraded bottle and packing are set to roll worldwide this month.
Image Credit: Plymouth Gin
What's Driving This Trend
- Sustainable Packaging Design
- Shift towards environmentally-friendly packaging by reducing the use of single-use plastics and looking for alternative packaging materials.
- Circular Economy
- Embrace circular economy principles by promoting the reuse, recycling, and upcycling of materials and products to minimize waste and preserve natural resources.
- Brand Ecological Footprint
- Brands should assess their ecological footprint and strive to make products and packaging more environmentally sustainable.
Who This Affects Most
- Alcoholic Beverages
- Alcoholic beverage companies can explore eco-friendly packaging designs and promote sustainability in their industry.
- Packaging
- Packaging companies can innovate towards developing biodegradable and reusable materials to promote sustainable options for their clients.
- Consumer Goods
- Consumer goods companies should prioritize sustainable design and packaging practices to reduce their environmental impact.
