This Lucozade Packaging Update Cuts Plastic Use
Michael Hemsworth — May 14, 2025 — Eco
References: suntorybeverageandfood-europe & foodbev
This Lucozade packaging update has been announced by Suntory Beverage & Food GB&I (SBF GB&I) as part of the brand's initiative to cut plastic use, improve recyclability and more.
The packaging update sees the signature Lucozade bottle with a sleeve that covers 50% of the bottle's height, which results in a sleeve weight reduction of 60%. This will reportedly remove 956 tonnes of plastic from the supply chain annually, while also cutting water usage in the production phase. The packaging update required there brand to install new sleeving equipment across three production lines at its Coleford factory.
Supply Chain Director Karl Ottomar commented on the Lucozade packaging update saying, "As one of the biggest energy brands in the UK, producing over 3,000 bottles of Lucozade Energy per minute, this has been a complex and large-scale change for our factory. While reducing a drink’s sleeve size may sound simple, it has required a full redesign of the bottle and complete change in componentry on our production lines."
The packaging update sees the signature Lucozade bottle with a sleeve that covers 50% of the bottle's height, which results in a sleeve weight reduction of 60%. This will reportedly remove 956 tonnes of plastic from the supply chain annually, while also cutting water usage in the production phase. The packaging update required there brand to install new sleeving equipment across three production lines at its Coleford factory.
Supply Chain Director Karl Ottomar commented on the Lucozade packaging update saying, "As one of the biggest energy brands in the UK, producing over 3,000 bottles of Lucozade Energy per minute, this has been a complex and large-scale change for our factory. While reducing a drink’s sleeve size may sound simple, it has required a full redesign of the bottle and complete change in componentry on our production lines."
Trend Themes
-
Sustainable Packaging Innovations — The shift towards reduced plastic sleeves signifies a broader trend in developing eco-friendly packaging solutions that minimize environmental impact.
-
Water Conservation in Production — Implementing water-saving techniques during packaging redesign highlights a trend towards more sustainable manufacturing processes.
-
Supply Chain Adaptation — The necessity for dynamic updates in production line technology reflects the trend of quickly evolving manufacturing systems in response to sustainability goals.
Industry Implications
-
Beverage Industry — Adapting packaging to be more environmentally friendly creates potential for disruption within the beverage sector focused on sustainability.
-
Packaging Industry — Innovations in plastic reduction and material efficiency offer transformative opportunities in the packaging industry.
-
Manufacturing Industry — Introducing new equipment and changing componentry in production lines indicates a significant shift within the manufacturing industry towards more adaptable processes.
6.8
Score
Popularity
Activity
Freshness
