GERALD is a well-known Swiss patisserie brand known for its high-quality pastries and treats in Tel-Aviv. The brand's presence in Israel is an extension of the well-known patisserie chef Gerald of Switzerland and boasts a dynamic branding and packaging concept that is sure to tempt pastry lovers.
In order to create a series of packaging designs that worked for the patisserie's products, GERALD connected with R O O F, an agency also based in Tel-Aviv. Using paper and gold pantone as the main packaging materials, the branding range puts forward a bold personality that is sure to be memorable with consumers. Instead of the usual high-resolution images often featured on boxes, the pastries are re-imagined with abstract brushstrokes for a whimsical effect.