This Swiss Patisserie Boasts Bold and Attractive Pastry Branding
Rebecca Byers — January 25, 2016 — Lifestyle
References: packagingoftheworld
GERALD is a well-known Swiss patisserie brand known for its high-quality pastries and treats in Tel-Aviv. The brand's presence in Israel is an extension of the well-known patisserie chef Gerald of Switzerland and boasts a dynamic branding and packaging concept that is sure to tempt pastry lovers.
In order to create a series of packaging designs that worked for the patisserie's products, GERALD connected with R O O F, an agency also based in Tel-Aviv. Using paper and gold pantone as the main packaging materials, the branding range puts forward a bold personality that is sure to be memorable with consumers. Instead of the usual high-resolution images often featured on boxes, the pastries are re-imagined with abstract brushstrokes for a whimsical effect.
In order to create a series of packaging designs that worked for the patisserie's products, GERALD connected with R O O F, an agency also based in Tel-Aviv. Using paper and gold pantone as the main packaging materials, the branding range puts forward a bold personality that is sure to be memorable with consumers. Instead of the usual high-resolution images often featured on boxes, the pastries are re-imagined with abstract brushstrokes for a whimsical effect.
Trend Themes
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Abstract Branding — Creating unique and artistic branding concepts using abstract artwork can differentiate a brand and make it memorable to consumers.
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Bold Packaging Design — Using unconventional packaging materials and design can create a strong and attractive visual identity for a brand.
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Personalized Product Design — Designing packaging and products that reflect the personality of a chef or brand can create a strong connection with consumers and increase brand loyalty.
Industry Implications
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Food and Beverage — Innovation in packaging and branding can differentiate products and create a competitive advantage in a crowded market.
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Design and Advertising — Creating unique and bold branding concepts can provide opportunities for design and advertising agencies to showcase their creativity and expand their portfolio.
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Luxury Brands — Personalized product design and unique branding materials can increase the perceived value and exclusivity of luxury brands.
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