From immersive dining concept to innovative business models informed by social good and the sharing economy, cafe culture is evolving at an exponential rate globally as the so-called "third-wave of coffee" continues to push the product from being considered a commodity to a gourmet food item.
Located within the Kit and Ace flagship store in Toronto's posh Yorkville area, the Sorry Coffee Company runs a quaint coffee shop that is carving out its own take on cafe culture. The Sorry cafe has the unique quality being cash-free and has an ever-changing logo that is replaced every three months by a rotating assortment of local artists.
Boasting a unique business model and an even more unique name, the Fair Folks & a Goat is a cafe in Greenwich Village that offers a subscription service for its drip coffee. For a flat fee of $25, members of Fair Folks & a Goat are able to access unlimited coffee for the period of a month.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
