Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown establishes the retail location as a cultural hub with much more to offer than the average retail experience, repositioning Frank & Oak as a lifestyle brand as well. In addition to its cafe at the front of the shop, the Frank & Oak Toronto boutique boasts a barbershop at the back.
The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.