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74 Nouveau Millennial Innovations

From Active Beauty Collections to Music Festival Rideshare Apps

— November 25, 2016 — Lifestyle
These Nouveau Millennial innovations range from music festival rideshares to makeup lines that target active consumers. Consisting of college students and recent grads, this demographic is dedicated to social and environmental causes and chooses experiences over material objects. Additionally, Millennials' hectic lifestyles make them seek convenience in every aspect of their life -- whether investing in grocery deliveries and pre-made meal kits or curated lifestyle subscriptions.

Some peak experiences appealing to this group include concert merchandise pop-ups and beachside donut shops that fuse Instagrammable branding with affordable menu items. While concert merchandise is nothing new, its recent resurgence falls in line with Nouveau Millennials' desire for accessible luxury and exclusivity. Fashion brands aren't the only ones taking notice as major fast food companies are following suit -- from a Big Mac-themed clothing range to a Taco Bell pop-up that serves up menu-themed apparel and accessories.

Responding well to authentic and interactive marketing techniques, Nouveau Millennials are also driving online businesses to create brick and mortar pop-ups and brand activations along with sponsored social media filters. A standout, Starbucks is appealing to the group with in-app Snapchat filters that are customizable while doubling as a clever promotional tool.
6.1
Score
Popularity
Activity
Freshness
74
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
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73
Multi-Stop Rideshares
Multi-Stop Rideshares
The Lyft Multi-Stop Trip Now Lets Riders Request Multiple Stops On A Trip
<
72
Digital Street Art Tours
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
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71
R&B Retail Partnerships
R&B Retail Partnerships
The Weeknd Will Soon Be Taking Part in a New H&M Collaboration Series
<
70
Anti-Drunk Driving Rideshare Campaigns
Anti-Drunk Driving Rideshare Campaigns
Lyft and Budweiser Have Partnered to Provide Free Rides
<
69
Sports Coverage Collaborations
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
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68
Vegan Night Markets
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
<
67
Burger Restaurant Scholarships
Burger Restaurant Scholarships
The Burger King McLamore Foundation Offers College Scholarships
<
66
Minute Social Media Platforms
Minute Social Media Platforms
Camarilla Limits Social Sharing to Just 15 Friends at a Time
<
65
eSports Broadcasting Hubs
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
<
64
On-Demand Couchsurfing Apps
On-Demand Couchsurfing Apps
The 'Overnight' App Lets Users Book Last-Minute Stays with Local Hosts
<
63
Beauty Vlogger Fashion Collabs
Beauty Vlogger Fashion Collabs
Missguided x Carli Bybel Collection Includes Budget-Friendly Pieces
<
62
eSports Gaming Laundromats
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
<
61
Social eSports Streaming Services
Social eSports Streaming Services
Twitter is Set to Stream a Professional Counter-Strike Match
<
60
Influencer Marketing Apps
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
<
59
Livestreaming Multimedia Apps
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
<
58
Influencer Marketing Platforms
Influencer Marketing Platforms
'Convertgrid' is an Email Marketing Tool for Bloggers and Creators
<
57
Social Media Art Exhibits
Social Media Art Exhibits
This Culture Club Project Showcases Instagram Photos in an Art Gallery
<
56
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
<
55
Personalized Emoji Contests
Personalized Emoji Contests
'Become an Emoji' will Create Custom Emoticons for Those that Enter
<
54
Music Festival Rideshares
Music Festival Rideshares
Flok is a Ridesharing Community That Connects Music and Sports Fans
<
53
Album-Streaming Fashion Shows
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
<
52
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
<
51
Large-Scale Meditation Events
Large-Scale Meditation Events
'The Big Quiet' Leads "Massive Meditations for Modern People" in NYC
<
50
Craft Beer Subscriptions
Craft Beer Subscriptions
This Delivery Service Supports Independent and Small Breweries
<
49
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
<
48
Tech-Centric Pop-Up Shops
Tech-Centric Pop-Up Shops
The New Google Pop-Up Lets Consumers Test Out the Latest Products
<
47
Rideshare Streaming Experiences
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
<
46
Emoji-Themed Wallpaper
Emoji-Themed Wallpaper
This Collection from 'Murals Wallpaper' Depicts Popular Digital Symbols
<
45
Bespoke Watch Services
Bespoke Watch Services
'Tinker Watches' Allows Consumers to Create Their Own Timepiece Designs
<
44
On-Demand Apparel Deliveries
On-Demand Apparel Deliveries
The Brand is Teaming Up with Postmates to Offer Clothing Deliveries
<
43
Festival Grocery Deliveries
Festival Grocery Deliveries
Portugese Festival-Attendees Can Order Groceries Delivery to the Event
<
42
Dream Job-Finding Apps
Dream Job-Finding Apps
The 'TiTo' App Makes Finding a Good Job a Streamlined Experience
<
41
Beachside Dessert Cafes
Beachside Dessert Cafes
The Doughnut Time Bondi Beach Pop-Up Features Summer-Themed Treats
<
40
Personalized Wine Pairings
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
<
39
Muslim Blogger Beauty Boxes
Muslim Blogger Beauty Boxes
The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service
<
38
Luxe Retail-Singer Collaborations
Luxe Retail-Singer Collaborations
Barneys New York Will Feature Justin Bieber's Tour Merchandise
<
37
Musician-Branded Canadiana Clothing
Musician-Branded Canadiana Clothing
The OVO x Roots 2016 Fall/Winter Collection Soft Goods are Hip
<
36
Complimentery Festival Breakfasts
Complimentery Festival Breakfasts
Dorset Cereals Created a 'Breakfast Extravaganza' at a Festival
<
35
Musical Beer Subscriptions
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
<
34
Contact Lens Subscription Kits
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
<
33
Reality Star Emojis
Reality Star Emojis
Kim Kardashian's Kimojis Focus on the Celebrities Well-Known Accomplishments
<
32
Customer-Designed Fast Food Menus
Customer-Designed Fast Food Menus
The New Taco Bell Website Includes a Fully Customizable Menu
<
31
R&B Toronto Pop-Ups
R&B Toronto Pop-Ups
PARTYNEXTDOOR's Exclusive Merchandise Will Be Available for Two Days
<
30
Active Lifestyle Beauty Brands
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
<
29
Rap Lyric Crewneck Sweaters
Rap Lyric Crewneck Sweaters
This Kanye West Crewneck Celebrates 'The Life of Pablo' Album
<
28
Self-Service Influencer Marketplaces
Self-Service Influencer Marketplaces
'FameBit' is a Platform to Connect Influencers and Brands
<
27
Mysterious Restaurant Campaigns
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
<
26
Colombian Drug Lord Hoodies
Colombian Drug Lord Hoodies
ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie
<
25
Socialite Sister Apps
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
<
24
Designer Burger Apparel
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
<
23
Mexican Restaurant Clothing Retailers
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
<
22
Energy Drink eSports Labs
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
<
21
Pizza Chain Gaming Sponsorships
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
<
20
Influencer-Modeled Campaigns
Influencer-Modeled Campaigns
Mighty Healthy Released Its 'New Breed' Lookbook for the Fall
<
19
Collaborative Coffee Bars
Collaborative Coffee Bars
The Barn Created an In-Store Coffee Bar with Uniqlo
<
18
Footwear Bar Pop-Ups
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
<
17
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
<
16
Short-Term Apartment Rentals
Short-Term Apartment Rentals
This Network of Co-Living Spaces Lets Workers Live All Over the World
<
15
Festival Fashion Pop-Up Shops
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
<
14
Rap Album Pop-Up Shops
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
<
13
Grocery Store Meal Kits
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
<
12
Fast Food Fashion
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
<
11
Pop-Up Office Startups
Pop-Up Office Startups
'Popices' Creates Outdoor Offices for Startups and Freelancers to Use
<
10
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
<
9
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
8
Personalized Music Festival Promotions
Personalized Music Festival Promotions
These Earbuds Help Users Contol the Live Audio Environment
<
7
Instagram Star Editorials
Instagram Star Editorials
NASASEASONS' Fall/Winter Line is Modeled by Eileen Kelly & Naleye Junior
<
6
House-Sharing Workspaces
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
<
5
VR Festival Experiences
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
<
4
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
<
3
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<
2
Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
<
1
Members-Only Coffee Bars
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
<