Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

74 Nouveau Millennial Innovations

From Active Beauty Collections to Music Festival Rideshare Apps

— November 25, 2016 — Lifestyle
These Nouveau Millennial innovations range from music festival rideshares to makeup lines that target active consumers. Consisting of college students and recent grads, this demographic is dedicated to social and environmental causes and chooses experiences over material objects. Additionally, Millennials' hectic lifestyles make them seek convenience in every aspect of their life -- whether investing in grocery deliveries and pre-made meal kits or curated lifestyle subscriptions.

Some peak experiences appealing to this group include concert merchandise pop-ups and beachside donut shops that fuse Instagrammable branding with affordable menu items. While concert merchandise is nothing new, its recent resurgence falls in line with Nouveau Millennials' desire for accessible luxury and exclusivity. Fashion brands aren't the only ones taking notice as major fast food companies are following suit -- from a Big Mac-themed clothing range to a Taco Bell pop-up that serves up menu-themed apparel and accessories.

Responding well to authentic and interactive marketing techniques, Nouveau Millennials are also driving online businesses to create brick and mortar pop-ups and brand activations along with sponsored social media filters. A standout, Starbucks is appealing to the group with in-app Snapchat filters that are customizable while doubling as a clever promotional tool.
5.7
Score
Popularity
Activity
Freshness
74
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
<
73
Multi-Stop Rideshares
Multi-Stop Rideshares
The Lyft Multi-Stop Trip Now Lets Riders Request Multiple Stops On A Trip
<
72
Digital Street Art Tours
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
<
71
Sports Coverage Collaborations
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
<
70
R&B Retail Partnerships
R&B Retail Partnerships
The Weeknd Will Soon Be Taking Part in a New H&M Collaboration Series
<
69
Minute Social Media Platforms
Minute Social Media Platforms
Camarilla Limits Social Sharing to Just 15 Friends at a Time
<
68
On-Demand Couchsurfing Apps
On-Demand Couchsurfing Apps
The 'Overnight' App Lets Users Book Last-Minute Stays with Local Hosts
<
67
Anti-Drunk Driving Rideshare Campaigns
Anti-Drunk Driving Rideshare Campaigns
Lyft and Budweiser Have Partnered to Provide Free Rides
<
66
Vegan Night Markets
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
<
65
eSports Broadcasting Hubs
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
<
64
Social eSports Streaming Services
Social eSports Streaming Services
Twitter is Set to Stream a Professional Counter-Strike Match
<
63
Burger Restaurant Scholarships
Burger Restaurant Scholarships
The Burger King McLamore Foundation Offers College Scholarships
<
62
Beauty Vlogger Fashion Collabs
Beauty Vlogger Fashion Collabs
Missguided x Carli Bybel Collection Includes Budget-Friendly Pieces
<
61
Influencer Marketing Apps
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
<
60
Influencer Marketing Platforms
Influencer Marketing Platforms
'Convertgrid' is an Email Marketing Tool for Bloggers and Creators
<
59
Livestreaming Multimedia Apps
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
<
58
Social Media Art Exhibits
Social Media Art Exhibits
This Culture Club Project Showcases Instagram Photos in an Art Gallery
<
57
Craft Beer Subscriptions
Craft Beer Subscriptions
This Delivery Service Supports Independent and Small Breweries
<
56
Personalized Emoji Contests
Personalized Emoji Contests
'Become an Emoji' will Create Custom Emoticons for Those that Enter
<
55
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
<
54
Music Festival Rideshares
Music Festival Rideshares
Flok is a Ridesharing Community That Connects Music and Sports Fans
<
53
Album-Streaming Fashion Shows
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
<
52
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
<
51
Rideshare Streaming Experiences
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
<
50
Tech-Centric Pop-Up Shops
Tech-Centric Pop-Up Shops
The New Google Pop-Up Lets Consumers Test Out the Latest Products
<
49
On-Demand Apparel Deliveries
On-Demand Apparel Deliveries
The Brand is Teaming Up with Postmates to Offer Clothing Deliveries
<
48
Festival Grocery Deliveries
Festival Grocery Deliveries
Portugese Festival-Attendees Can Order Groceries Delivery to the Event
<
47
Large-Scale Meditation Events
Large-Scale Meditation Events
'The Big Quiet' Leads "Massive Meditations for Modern People" in NYC
<
46
Bespoke Watch Services
Bespoke Watch Services
'Tinker Watches' Allows Consumers to Create Their Own Timepiece Designs
<
45
Dream Job-Finding Apps
Dream Job-Finding Apps
The 'TiTo' App Makes Finding a Good Job a Streamlined Experience
<
44
Musician-Branded Canadiana Clothing
Musician-Branded Canadiana Clothing
The OVO x Roots 2016 Fall/Winter Collection Soft Goods are Hip
<
43
eSports Gaming Laundromats
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
<
42
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
<
41
Complimentery Festival Breakfasts
Complimentery Festival Breakfasts
Dorset Cereals Created a 'Breakfast Extravaganza' at a Festival
<
40
Emoji-Themed Wallpaper
Emoji-Themed Wallpaper
This Collection from 'Murals Wallpaper' Depicts Popular Digital Symbols
<
39
Musical Beer Subscriptions
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
<
38
Beachside Dessert Cafes
Beachside Dessert Cafes
The Doughnut Time Bondi Beach Pop-Up Features Summer-Themed Treats
<
37
R&B Toronto Pop-Ups
R&B Toronto Pop-Ups
PARTYNEXTDOOR's Exclusive Merchandise Will Be Available for Two Days
<
36
Reality Star Emojis
Reality Star Emojis
Kim Kardashian's Kimojis Focus on the Celebrities Well-Known Accomplishments
<
35
Contact Lens Subscription Kits
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
<
34
Personalized Wine Pairings
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
<
33
Muslim Blogger Beauty Boxes
Muslim Blogger Beauty Boxes
The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service
<
32
Customer-Designed Fast Food Menus
Customer-Designed Fast Food Menus
The New Taco Bell Website Includes a Fully Customizable Menu
<
31
Luxe Retail-Singer Collaborations
Luxe Retail-Singer Collaborations
Barneys New York Will Feature Justin Bieber's Tour Merchandise
<
30
Active Lifestyle Beauty Brands
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
<
29
Self-Service Influencer Marketplaces
Self-Service Influencer Marketplaces
'FameBit' is a Platform to Connect Influencers and Brands
<
28
Socialite Sister Apps
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
<
27
Mysterious Restaurant Campaigns
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
<
26
Colombian Drug Lord Hoodies
Colombian Drug Lord Hoodies
ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie
<
25
Influencer-Modeled Campaigns
Influencer-Modeled Campaigns
Mighty Healthy Released Its 'New Breed' Lookbook for the Fall
<
24
Rap Lyric Crewneck Sweaters
Rap Lyric Crewneck Sweaters
This Kanye West Crewneck Celebrates 'The Life of Pablo' Album
<
23
Pizza Chain Gaming Sponsorships
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
<
22
Designer Burger Apparel
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
<
21
Footwear Bar Pop-Ups
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
<
20
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
<
19
Energy Drink eSports Labs
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
<
18
Mexican Restaurant Clothing Retailers
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
<
17
Collaborative Coffee Bars
Collaborative Coffee Bars
The Barn Created an In-Store Coffee Bar with Uniqlo
<
16
Grocery Store Meal Kits
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
<
15
Short-Term Apartment Rentals
Short-Term Apartment Rentals
This Network of Co-Living Spaces Lets Workers Live All Over the World
<
14
Festival Fashion Pop-Up Shops
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
<
13
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
<
12
Pop-Up Office Startups
Pop-Up Office Startups
'Popices' Creates Outdoor Offices for Startups and Freelancers to Use
<
11
Fast Food Fashion
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
<
10
Instagram Star Editorials
Instagram Star Editorials
NASASEASONS' Fall/Winter Line is Modeled by Eileen Kelly & Naleye Junior
<
9
Rap Album Pop-Up Shops
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
<
8
Personalized Music Festival Promotions
Personalized Music Festival Promotions
These Earbuds Help Users Contol the Live Audio Environment
<
7
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
6
House-Sharing Workspaces
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
<
5
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<
4
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
<
3
VR Festival Experiences
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
<
2
Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
<
1
Members-Only Coffee Bars
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
<