Services dedicated to eSports streaming, like Twitch, have been around for some time, but their appeal has been limited to relatively niche audiences. But with eSports increasing in popularity worldwide -- and thus becoming more lucrative -- major media sites like Twitter are taking notice. The mainstream social media outlet is set to stream a 'Counter-Strike: Global Offensive' match.
Twitter has recently gotten into old-fashioned, live human sports streaming, offering Wimbledon 2016 coverage and inking a deal with the NFL to stream Thursday Night Football for the 2016-2017 season, but this is its first foray into eSports streaming. Considering that certain eSports events have reportedly garnered more viewership online than the TV viewership for the Superbowl, a venture into eSports streaming seems crucial to cement the viewer base for Twitter's streaming service.