Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that's aimed at improving gaming skills a helpful tactic for the energy drink brand.
The Red Bull High Performance eSports lab that's located in Santa Monica, California, is said to "measure, deconstruct, and train key gaming skills -- with the goal to enhance the performance of novice and pro gamers" alike. Although the current lab is only a prototype of what's to come, Red Bull representatives have stated that it will soon take on a much larger scale so that further participation can be facilitated.
In order to improve all-round gaming skills, Red Bull will track data by monitoring eye movements, brain states, facial patterns, heart rate, galvanic skin responses, levels of team communication and even sleep, nutrition and physical regiments so that it can better understand what goes into successful play.
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Riley von Niessen — August 8, 2016 — Tech