Red Bull, the popular energy drink brand, announced a new partnership with the Southeast Asian esports organization 'Bacon Time.' As part of this partnership, Red Bull will supply drinks for Bacon Time's entire roster of professional players, team members, coaches, streamers, content creators, and brand ambassadors. In addition to this, Red Bull products will be available at future Bacon Time events. Currently, the partnership will last one year with extensions possible.
Tine Hanse, the Head of Sponsorship at Bacon Time's parent company, Ampverse, stated: "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time," showing that the esports organization is excited to work with a high-profile brand in the food and beverage space.
Image Credit: Red Bull, Ampverse
Why This Trend Is Growing
- Esports-drink Partnerships
- Opportunity for other drink and food brands to collaborate with esports teams and events.
- Marketing Through Esports
- Opportunity for non-endemic brands to enter the esports market and reach new audiences.
- Celebrity Endorsements in Gaming
- Opportunity for celebrities to partner with esports organizations and further legitimize the industry.
Industries Being Reshaped
- Food and Beverage
- Opportunity for other food and drink brands to collaborate with esports teams and events to increase brand exposure and revenue.
- Esports
- Opportunity for non-endemic brands to enter the esports market through sponsorships and collaborations, leading to growth in the industry.
- Entertainment
- Opportunity for celebrities to invest in or partner with esports organizations and establish themselves as supporters and influencers in the gaming industry.
